Senior Product Scientist (Marketing Intelligence)

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Overview of the Role

The position of Senior Product Scientist at Headspace is pivotal within the organization's Growth and Marketing teams. This role is primarily focused on establishing a strong foundation for marketing measurement to assist Headspace in making informed, evidence-based decisions regarding member acquisition and retention. The selected candidate will occupy a unique spot where data science meets product strategy and growth marketing. The responsibility of this role is to enhance Headspace’s capability in incrementality testing—a sophisticated approach to marketing effectiveness that links spending with long-term member value.

Key Responsibilities

In the daily operations of the role, the Senior Product Scientist will be expected to:

• Develop product requirements and experimentation plans that contribute to the creation of a reliable cross-channel incrementality testing framework. This involves collaboration with Performance and Lifecycle Marketing, Growth, and Data Science teams to achieve comprehensive assessments of marketing investments.
• Create and oversee experimentation infrastructures to accurately measure the impact of paid media on member acquisition and retention over time. This requires a high level of detail in handling the data architecture and identity resolution processes to ensure effective measurement.
• Write and manage product specifications that transform intricate measurement challenges into clear, actionable items for engineering and data science partners.
• Engage with cross-functional teams to ensure that executed plans adhere to established standards and principles related to measurement and experimentation.
• Formulate critical metrics that bridge measurement capabilities with organizational outcomes, focusing on key performance indicators like member acquisition quality and lifetime value metrics (LTV).
• Continuously refine and manage a learning system that accumulates findings over time from multiple marketing channels, facilitating effective decision-making for leadership.
• Ensure compliance with legal and data privacy regulations by collaborating with the Legal and Privacy teams.

Required Skills and Qualifications

To qualify for this role, candidates must have at least 3 years of experience in a relevant field including product management, data science, or marketing technology. The following qualifications are essential:

• A substantial understanding of marketing measurement principles such as incrementality testing, media mix modeling, and multi-touch attribution.
• Experience working alongside engineering or data science teams in defining product requirements and developing measurement systems that function in a production environment.
• Familiarity with identity resolution and the necessary data architecture that guarantees accurate measurement.
• Strong communication skills to influence and align various stakeholders across departments.

Preferred qualifications include:

• Working experience with customer data platforms or privacy-safe measurement infrastructures.
• Knowledge of causal inference methodologies as they apply to marketing measurement.
• An interest in mental health and the value of evidence-based decision-making, particularly within the perspectives of Headspace’s mission.

Salary and Compensation

The anticipated base salary range for this full-time role is between $122,400 – $170,000, complemented with equity options. For candidates residing in specific metropolitan areas like San Francisco, New York City, or Seattle, the salary ranges from $156,400 – $190,000. The final compensation offered depends on individual factors such as unique relevant experience, job-specific skills, and education. Headspace emphasizes a holistic Total Rewards package, inclusive of:

• Base salary and stock awards
• Comprehensive healthcare plans
• A monthly wellness stipend
• Investment into retirement savings
• Lifetime Headspace memberships
• Generous parental leave policies

Company Culture and Values

Working at Headspace offers a sense of purpose as it is an organization deeply committed to mental well-being. Employees share a vision to enhance accessibility to lifelong mental health support, focusing on inclusive, evidence-based practices. The company embodies several core values that shape its operational framework, including enthusiasm for making a meaningful impact, fostering collaboration, and achieving excellence.

Headspace actively promotes Diversity, Equity, Inclusion, and Belonging within its workforce. The company is dedicated to maintaining a work environment that celebrates diverse backgrounds, ensuring fairness and respect for all employees. This commitment extends further to establishing a workplace free from discrimination and harassment.

Ideal Candidates

Candidates who thrive in a collaborative environment grounded in shared values are ideal for this position. Individuals with a passion for mental health and the ability to think analytically about data will excel. This role is open to applicants throughout the United States, particularly from preferred locations that include San Francisco (hybrid working model), New York City, and Seattle (remote working).

In summary, the Senior Product Scientist position at Headspace offers professionals a unique opportunity to engage in meaningful work that shapes the landscape of mental health support through data-driven marketing strategies.

This job offer was originally published on jobicy.com