Senior Segment Marketing Manager

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Job Overview

The Senior Segment Marketing Manager position at Granicus is a pivotal role focused on leading integrated marketing campaigns for the company's Government Experience Cloud. The primary goal is to enhance engagement with key local government segments across North America through strategic execution.

Key Responsibilities

As a Senior Segment Marketing Manager, you will:

• Own the creation, execution, and optimization of multi-channel marketing strategies tailored for local government markets.
• Develop targeted programs and campaigns across various platforms, including events, webinars, email nurtures, digital, and paid media partnerships.
• Collaborate closely with sales and marketing leadership, aligning strategies to meet marketing objectives and improve campaign effectiveness.
• Act as a vital link between paid media partners and channel partners, negotiating terms to optimize third-party marketing ROI.
• Continuously monitor market trends to refine campaign strategies, ensuring alignment with customer needs and preferences.
• Oversee Account-Based Marketing (ABM) strategies, focusing on high-value accounts within local government sectors.
• Report on program performance, emphasizing marketing contributions to overall business goals.

Qualifications

To be eligible for this role, candidates should possess the following:

• A minimum of 8 years of marketing experience, with at least 5 years specifically in business-to-government (B2G) marketing.
• Proven experience in developing and leading successful end-to-end marketing campaigns that yield significant pipeline growth and revenue.
• Advanced proficiency in marketing tools like Salesforce, Marketo, and Google Analytics for delivering data-driven insights.
• Strong project management abilities, adept at juggling multiple initiatives in a fast-paced work environment.
• Excellent communication skills with a demonstrated capacity to influence stakeholders effectively.
• A self-starter mentality capable of thriving in a remote work environment with minimal oversight.

Compensation and Benefits

The compensation range for the Senior Segment Marketing Manager position is $100,000-$125,000 USD. This base salary does not include bonuses, commissions, or benefits, providing a foundation for a competitive compensation package.

Granicus presents a variety of benefits for employees, particularly those based in the U.S.:

• Flexible Time Off, allowing employees to take vacations and rest days as needed.
• Comprehensive medical coverage, inclusive of options fully paid by the company.
• Dental & Vision Insurance to support health needs.
• A 401(k) plan with matching contributions for retirement savings.
• Paid Parental Leave for supporting employees who are expecting or adopting.
• Employer-paid Short and Long Term Disability Insurance, as well as Group Term Life Insurance and AD&D Insurance.
• Additional benefits, including group legal coverage and more, tailored to meet diverse employee needs.

Work Environment and Culture

Granicus prides itself on being a remote-first company, employing a globally distributed workforce across several countries including the United States, Canada, the United Kingdom, and others. The organizational culture promotes a transparent, inclusive, and safe environment where varied voices are encouraged.

Highlighting the company culture:

• Various Employee Resource Groups that amplify the voices of diverse backgrounds.
• Coffee with Mark sessions, providing informal discussions with the CEO on essential topics affecting employees.
• Teams communities addressing various interests, from wellness to family and art.
• The commitment to foster an inclusive space guiding policies that focus on mental health, work-life balance, and other pertinent matters.

Application Encouragement

Granicus advocates for diversity and inclusivity in hiring practices, emphasizing that qualifications do not strictly require specific degrees. If a candidate does not fulfill all listed qualifications but is enthusiastic about learning, they are encouraged to apply, as other suitable opportunities may exist within the company.

Security and Privacy

The Senior Segment Marketing Manager is responsible for ensuring the security and privacy of Granicus's information according to company policies, ensuring the Confidentiality, Integrity, and Availability (CIA) of information assets throughout their tenure.

In summary, the Senior Segment Marketing Manager at Granicus is a critical role for professionals with extensive B2G marketing experience, position itself as a leader while enjoying a competitive salary and flexible remote working conditions.

This job offer was originally published on jobicy.com