Senior Segment Marketing Manager

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Overview

The Senior Segment Marketing Manager position at Granicus is a vital role focused on strategic marketing for the Government Experience Cloud, particularly within the local government sector in North America. This role encompasses the strategy, execution, and optimization of integrated marketing campaigns aimed at engaging key segments crucial for the business's success.

Key Responsibilities

The successful candidate will play an essential role by turning marketing strategies into action. Among the primary responsibilities are:

• Execution and Ownership: Lead the creation, implementation, and optimization of multi-channel marketing strategies targeted at local government markets in alignment with business objectives and budget constraints. This involves segments such as live events, webinars, digital marketing, and more.
• Collaboration: Work closely with sales, product marketing, content, digital operations, and design teams to ensure marketing and sales efforts are aligned and impactful. Regular interaction is required with cross-functional teams to maximize campaign effectiveness.
• Performance Analytics: Monitor market trends and customer needs to continuously refine the campaign strategies. Analyze campaign performance metrics and report back to marketing and sales leadership.
• ABM Strategies: Oversee Account-Based Marketing planning and execution aimed at high-value accounts in the local government sector.

Qualifications

Candidates must possess specific qualifications to be considered for this role, including:

• A minimum of 8 years of marketing experience, where at least 5 years should be concentrated on business-to-government (B2G) marketing, ideally related to State or Local governments.
• A proven track record in leading successful campaigns that directly drive pipeline growth and revenue.
• Strong knowledge and proficiency in marketing tools such as Salesforce, Marketo, and Google Analytics for data-driven decision-making.
• Excellent project management capabilities, with an ability to prioritize multiple initiatives in a fast-paced work environment.
• Exceptional communication skills necessary for influencing internal stakeholders and delivering insights.
• Entrepreneurial spirit and the ability to work independently in a remote setting with limited supervision.

Compensation and Benefits

Although this role is primarily commission-based, there is a competitive base salary that ranges from $100,000 to $125,000 USD. Benefits offered by Granicus are tailored to meet the needs of employees, and include:

• Flexible Time Off to maintain work-life balance.
• Comprehensive Medical, Dental, and Vision Insurance, including a fully paid option.
• A 401(k) plan with matching contributions.
• Paid Parental Leave and employer-paid disability insurance.
• Other benefits such as group legal coverage and various wellness programs to support employees' personal and professional growth.

Remote Work Culture

Granicus values a remote-first work environment, with a diverse team distributed across various countries including the USA, Canada, and the UK. The company emphasizes an inclusive culture where employees from different backgrounds feel valued and part of the workplace community. Noteworthy aspects of the workplace culture include:

• Employee Resource Groups that promote diverse voices within the workforce.
• Monthly “Coffee with Mark” sessions with the CEO, fostering open discussions about important issues like mental health and work-life balance.
• Formed communities centered around wellness, art, family, and other interests to enhance team bonding.

Commitment to Inclusivity

Granicus is dedicated to building diverse teams and encourages individuals to apply even if they do not meet all the specified qualifications. The company strongly values learning potential and growth, aiming to carve out positions suitable for candidates who align with their mission, regardless of experience.

Conclusion

Becoming the Senior Segment Marketing Manager at Granicus presents a significant opportunity for experienced marketing professionals looking to contribute strategically at a leading organization focused on enhancing government services. The role not only demands strong marketing leadership but also offers a competitive salary, a supportive work culture, and the chance to influence and drive meaningful change in the local government space.

This job offer was originally published on jobicy.com