Senior SEO Manager

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Overview

Coursera, in partnership with Udemy, has evolved into one of the world's leading platforms for skills development in the artificial intelligence era. Founded in 2012 by Andrew Ng and Daphne Koller, Coursera aims to provide universal access to high-quality learning experiences through partnerships with leading educational institutions and industry leaders. As a public benefit corporation and a B Corp, Coursera is dedicated to enhancing the future of education and work through innovative learning solutions.

Job Overview

The Senior SEO Manager position is part of the Marketing team at Coursera, which plays a crucial role in connecting people to transformative learning opportunities and fostering discussions around the future of education. The main goal of this position is to drive organic growth by increasing Coursera's visibility across various search platforms and enhancing user engagement.

Responsibilities

As a Senior SEO Manager, your duties will include:

• Defining and executing SEO strategies tailored for Coursera’s platform, primarily focused on web and AI search.
• Prioritizing SEO initiatives that drive content development and lead technical SEO improvements.
• Collaborating with the SEO Content team and other marketing functions to improve discoverability aligned with user intent.
• Serving as an SEO subject matter expert, influencing strategies across various teams, including Marketing, Product, Engineering, and Content.
• Leading initiatives in technical SEO, focusing on indexing, crawl optimization, and site performance while measuring the impacts of these efforts.
• Establishing reporting systems to track visibility, traffic, and conversions to communicate insights effectively with stakeholders.

Required Skills

Candidates should possess the following skills:

• 7+ years of experience managing SEO programs, particularly for large-scale websites or platforms.
• Proven experience in leading technical SEO initiatives in collaboration with engineering teams.
• Proficiency with various SEO and data platforms such as Google Search Console, Screaming Frog, Ahrefs, Semrush, and Tableau.
• A demonstrated ability to influence cross-functional stakeholders to drive impactful SEO initiatives.

Preferred Qualifications

While not mandatory, the following qualifications are advantageous:

• Experience optimizing for discovery across platforms beyond just traditional web search, such as app stores and social media.
• Familiarity with AI-driven search tools for both analysis and optimization.
• Background in managing SEO for extensive content catalogs or programmatic pages, including localization and regional search.
• Technical knowledge including familiarity with data tools or programming languages such as SQL or Python to support analysis and experimentation.

Salary Information

The salary range for this position falls into the broad U.S. Pay Zones:

• In US Zone 3: Ranges from $138,800 to $173,500.
• In US Zone 4: Ranges from $129,200 to $161,500.

These figures highlight Coursera's commitment to offering a competitive salary that aligns with the specific job location and individual experience.

Work Environment and Culture

At Coursera, the work environment encourages innovation, collaboration, and continuous learning. The company values individuals who are customer-first, fast-paced, and focused on simplifying complex processes. The distributed nature of the team provides opportunities for collaboration and synergy, making it easier to contribute to the company's diverse missions.

Additionally, Coursera offers a seamless virtual hiring and onboarding experience, enabling successful candidates to start making an impact from any location. Their comprehensive rewards package extends beyond salary, including health benefits, equity programs, and perks tailored to support personal and professional growth.

Why Join Coursera?

If you are passionate about transforming education and shaping the future of learning through strategic SEO practices, the Senior SEO Manager role at Coursera presents an excellent opportunity. You will be integrating powerful SEO strategies while contributing to the mission of making quality education accessible to everyone. The chance to work in a pioneering environment with a globally distributed team ready to innovate makes this position particularly rewarding for those eager to drive change in educational access and learning technologies.

This job offer was originally published on jobicy.com