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The role of SEO Analyst for PadSplit is entirely remote, allowing candidates to engage in a meaningful job that impacts the company’s visibility online from anywhere in the USA. PadSplit aims to scale its organic search strategy through innovative methods that not only focus on traditional engines like Google but also leverage emerging AI-powered platforms. The person eligible for the position will be responsible for establishing and owning SEO practices designed for both contemporary and future search experiences.
As an SEO Analyst, your day-to-day responsibilities will span several crucial areas to drive organic visibility and enhance PadSplit's reputation as a trusted resource. This includes:
SEO Roadmap Ownership: You will execute and enhance the existing SEO roadmap, working collaboratively to implement technical recommendations, fulfill metadata updates, launch content initiatives, and identify optimization opportunities.
Answer Engine Optimization: Your goal will be to increase PadSplit’s visibility and citation presence across multiple platforms, including ChatGPT, Bing AI, and Google AI, ensuring that the company is recognized as a reliable information source.
Content Strategy Development: Identify high-value content opportunities that cater to underserved search queries, thereby augmenting PadSplit’s authority in affordable housing.
Data-Driven Storytelling: You’ll structure and publish proprietary data regarding housing and financial mobility, establishing PadSplit as an authoritative figure in the industry.
Technical SEO Management: Your role involves monitoring core metrics, website architecture, crawl health, and structured data implementation while proactively resolving any identified issues.
Market Page Optimization: Work on enhancing specific landing pages tied to cities and markets, aiding in establishing a strong SEO foundation for future expansions.
Authority Building: Partner with public relations and content teams to cultivate high-quality backlinks and increase brand mentions effectively.
Performance Reporting: Own SEO reporting duties, measuring performance metrics like organic traffic and working closely with stakeholders to deliver actionable insights.
To be successful in this position, you will need to possess several key skills and experiences:
AEO/GEO Expertise: Proven ability in optimizing content and websites specifically for AI-generated search experiences.
Technical SEO Skills: A robust understanding of technical aspects, including schema markup and crawl analysis, along with familiarity with tools such as Screaming Frog or Sitebulb.
AI Workflow Experience: Comfort in using Large Language Models (LLMs) and AI tools to automate tasks and enhance operational efficiency.
Content Strategy Knowledge: Experience in developing content strategies in alignment with specific search intents and broader business goals.
Analytics Proficiency: Familiarity with various analytics tools, including Google Search Console, Ahrefs, and Semrush to assess the effectiveness of SEO efforts.
Project Management Ability: Strong organizational skills to handle multiple ongoing SEO initiatives across several dimensions, including technical and content-related work.
Communication Excellence: Outstanding written and verbal communication skills are crucial for crafting documentation, briefs, and stakeholder updates effectively.
Data Analysis Mindset: The ability to interpret performance data critically, identifying trends and translating insights into actionable strategies. Familiarity with SQL and Business Intelligence tools is favorable.
The hiring process at PadSplit is competitively structured to ensure the right candidate is selected. Following a review of your application, if you meet the qualifications, you can expect a 30-minute phone interview with a member of the PeopleOps team. A successful phone interview may lead to a video interview with the VP of Member Success, lasting approximately 45 minutes, followed by a panel interview evaluating your practical skills through a content assessment.
Although the job listing indicated a location in Atlanta, Georgia, this position is fully remote, allowing applicants to work from anywhere within the USA. The requirement for a location originates from the system used for job postings, which facilitates visibility on platforms like LinkedIn.
PadSplit is an Equal Opportunity Employer, ensuring that all eligible candidates, regardless of race, gender, religion, or other identities, receive fair consideration during the recruitment process. Candidates must complete an I-9 form as part of the onboarding process, and employment is contingent upon passing the E-Verify process, confirming eligibility to work in the United States.
For potential candidates enthusiastic about advancing in the field of SEO and contributing to impactful projects within a dynamic company, PadSplit presents an opportunity to not only incorporate technical skills but also to innovate in the rapidly evolving landscape of search engines. The role entails being a key player in the organization’s mission to provide affordable housing, making it not just a job but a chance to contribute meaningfully to an important cause.
This job offer was originally published on jobicy.com
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