PadSplit is seeking an SEO Analyst to enhance their organic search strategy spanning traditional search engines and innovative AI-driven answer platforms. The goal is to adapt to the evolving landscape of search engine optimization (SEO), particularly as more users discover housing solutions through AI tools like ChatGPT and Google AI Overviews. The successful candidate will inherit an already active SEO program, become the internal authority on search and answer engine optimization, and oversee the progression of SEO strategies in the company.
The SEO Analyst will have several crucial tasks, which include:
SEO Roadmap Ownership: Managing and evolving the existing SEO roadmap through technical improvements, metadata enhancements, and content initiatives while collaborating with an external SEO consultant.
Answer Engine Optimization: Enhancing PadSplit's visibility and citation share across AI search experiences like ChatGPT, Perplexity, and Google AI Overviews.
Content Strategy Development: Developing high-intent content opportunities that capture underserved search demand, fortifying PadSplit’s authority in the affordable housing space.
Data-Driven Storytelling: Structuring and publishing proprietary data and research to establish PadSplit as a leading source for insights into housing and financial mobility.
Technical SEO Management: Monitoring various metrics such as crawl health, site architecture, site speed, indexation, and structured data, while proactively resolving issues.
Market Page Optimization: Enhancing the performance of city-specific landing pages and building SEO foundations for new markets.
Authority Building: Collaborating with PR and other content partners to grow backlinks, public mentions, and distribute PadSplit’s research.
Performance Reporting: Owning SEO analytics and reporting by measuring organic traffic, rankings, conversions, and AI citation visibility, while providing actionable insights to stakeholders.
Candidates are expected to have a diverse skill set, including:
AEO/GEO Expertise: Proven experience in optimizing content and websites for emerging AI-driven search experiences through structured data, entity development, and citation strategies.
Technical SEO Skills: A solid understanding of aspects such as schema markup, crawl analysis, site architecture, and tools like Screaming Frog or Sitebulb.
AI Workflow Experience: A demonstrated capacity to utilize large language models (LLMs) and AI tools to automate and scale processes related to research, content production, and analysis.
Content Strategy Knowledge: Skills to link search intent to content, create effective content briefs, and connect SEO efforts to broader business outcomes.
Analytics Proficiency: Familiarity with platforms like Google Search Console, GA4, Ahrefs, SEMrush, and Moz to track performance and growth avenues.
Project Management Ability: Strong organizational skills to handle multiple SEO initiatives concurrently across various types of workstreams.
Communication Excellence: Exceptional written and verbal communication skills to create clear documentation, briefs, and recommendations.
Data Analysis Mindset: Ability to interpret performance data to identify trends and devise actionable strategies, with some SQL experience and familiarity with BI tools being a plus.
The application process includes several steps; after initial review by the Hiring Manager, candidates may undergo a phone screening, followed by a video interview with the VP of Member Success. If necessary, candidates might participate in a video panel interview with key stakeholders, during which they will work on a content assessment to demonstrate their skills.
While the job listing states that it is in Atlanta, Georgia, the position is actually fully remote. This clarification is crucial as the listing was affected by an Applicant Tracking System (ATS) requirement that necessitated a location to display on platforms like LinkedIn.
PadSplit is an Equal Opportunity Employer, meaning they consider all qualified applicants regardless of gender, race, religion, or other protected statuses. They participate in E-Verify, and all new employees must complete the I-9 form and confirm their eligibility to work in the United States.
In conclusion, the SEO Analyst role at PadSplit presents an exciting opportunity for someone passionate about SEO strategies and who is eager to play a part in evolving search engine experiences driven by AI technologies. The position not only offers a chance to work in a dynamic field but also the opportunity to become a go-to expert in a mission-driven and rapidly growing organization. Candidates interested in this position should prepare thoroughly for the interview process and ensure they highlight relevant experience and skills that align with the responsibilities outlined.
This job offer was originally published on jobicy.com
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