SitePoint: Growth Marketer

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Overview

SitePoint is a well-established digital brand, having been a key player since March 2000, focusing on web professionals by providing valuable resources, tools, and tutorials for over 23 years. With headquarters in Melbourne, Australia, SitePoint attracts around 13 million visitors annually, boasting impressive engagement metrics including 497,000 subscribers and a clause of profitability that is rare these days in the tech industry. The site has built a substantial community among web enthusiasts and offers a platform for both paid and free members. Their services include SitePoint Premium, an e-learning platform that helps users keep pace with industry developments.

Job Role

The role of Growth Marketer at SitePoint comes with a range of responsibilities that focus on driving growth through various channels. Key tasks include:

• Owning growth experiments across multiple marketing channels, such as SEO, content marketing, social media, email, and CRO.
• Collaborating closely with the SEO manager, freelance writers, sales team, and designers to implement high-impact marketing strategies.
• Conducting market research continuously to identify new tactics, tools, and trends that could be leveraged for growth.
• Quickly adapting and implementing changes based on data and feedback to optimize different marketing elements, including landing pages and email sequences.
• Contributing to growth strategies across various products under the SitePoint umbrella while maintaining a sense of experimentation and agility.

Required Skills

The ideal candidate for the Growth Marketer role is described as follows:

• Early-career marketer eager to make a significant impact and ready to learn by doing.
• Up-to-date with the latest growth strategies, especially in SEO and recommendation engines.
• Comfortable managing multiple projects at once, especially while working remotely and across various time zones, particularly in European slots.
• Proactive and autonomous in approaching goals, driven by data, and comfortable making pivots based on insights.
• Passionate about growing with a global community of web professionals, eager to contribute unique, scalable ideas.

Company History and Impact

SitePoint has made a name for itself not just for its educational content but also for its entrepreneurial ventures. It was behind notable products such as 99designs.com, which was sold to VistaPrint, and Flippa.com, recognized as the leading marketplace for buying and selling online businesses. Its founders are also angel investors in various successful tech startups, showcasing their continued commitment to innovation and growth in the tech ecosystem.

The company has proven to be a stronghold of digital marketing expertise and has a rich history of supporting web professionals and enthusiasts. With a community that includes 266,500 forum members, SitePoint has become synonymous with web design and development education.

Salary

Unfortunately, specific salary ranges for the Growth Marketer position are not mentioned in the job listing. However, roles in marketing, particularly with a focus on growth strategies, can often range broadly based on experience, location, and company revenues.

Conclusion

In summary, if you are looking for an exciting opportunity to work with a reputed company like SitePoint that is flexible and remote, this position offers both a possibility for career growth and the chance to work alongside experienced marketers. You will be given the autonomy to drive experiments and work collaboratively across different teams to achieve growth targets. With the chance to be part of a loyal and engaging community, this role is specifically suited for motivated individuals looking to bolster their marketing careers in a dynamic and established environment.

This job offer was originally published on weworkremotely.com