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The position of Specialist, Campaign Marketing at Pearson is a full-time role focused on shaping and executing strategic marketing campaigns for the company’s professional learning portfolio in North America. The successful candidate will work closely with various teams, including product, sales, and senior management, to deliver measurable business impact. This position is integral to Pearson's success, especially in its professional learning and paid training initiatives.
The responsibilities of the Specialist in Campaign Marketing will involve a blend of strategic planning, creative execution, and relationship management. Key responsibilities include but are not limited to:
Create, implement, and monitor digital marketing plans and campaigns, collaborating with product and sales teams for maximum effectiveness. Drive lead generation through targeted marketing programs and analyze market trends to recommend strategies for growth. Develop and produce creative marketing materials and collaborate with internal teams and vendors for campaign execution. Monitor key metrics and provide actionable insights to enhance campaign performance. Serve as the primary marketing contact for assigned markets, fostering strong relationships with internal and external partners.
To qualify for the position, candidates should have a minimum of 5 years of marketing experience and proven success in launching new products with integrated marketing plans. A background in the K-12 Education or Healthcare markets is preferred, along with expertise in digital marketing campaign development. Key qualifications include:
The salary range for this full-time position is between $70,000 and $90,000, influenced by factors such as the skill set, experience level, and specific location. Additionally, the position is eligible for an annual incentive program. Pearson also provides a variety of benefits, although specific details are not provided in the job announcement.
Candidates interested in applying for the Specialist, Campaign Marketing position need to submit their résumé and a cover letter that outlines their qualifications and experience. Applications are accepted through the Pearson jobs portal. The application deadline is March 6, 2026, although it may be extended depending on business needs.
The ideal candidate will be strategic and self-starting, capable of managing multiple complex initiatives while navigating a dynamic environment. Characteristics such as agility, strong prioritization, effective communication, and data-driven decision-making are essential for success in this role. The specialist must also be dedicated to delivering impactful marketing strategies and experiences that foster customer value and drive revenue growth for Pearson.
In conclusion, the Specialist, Campaign Marketing position at Pearson presents a compelling opportunity for experienced marketers looking to make a significant impact in the educational sector. Candidates should be prepared to showcase their relevant experience and demonstrate how they can contribute to driving Pearson's professional learning objectives. This role offers not only a chance to engage in meaningful work but also the support of a global leader in education that values diversity and inclusion.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
