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Blavity Inc. is currently on the lookout for a Specialist, Email & Digital Marketing. This position plays a vital role within the Audience Growth team, focusing on building and delivering marketing communications that not only engage customers but also work towards increasing both acquisition and retention rates.
The primary responsibilities of this role involve the execution of various email marketing campaigns. These efforts will be focused on areas such as email development, automation workflows, and A/B testing, all of which are essential to optimize the customer journey effectively.
More specifically, the specialist will:
Curate, produce, and schedule content into the email service provider for multiple brands, adhering to specified timeframes.
Analyze and strategize email content to engage targeted users, steering towards departmental and company-wide goals.
Stay updated on industry trends and guideline changes to apply timely communications and implementations.
Utilize graphic design tools to craft high-quality engaging media for email communications.
Conduct and manage marketing and automated email campaigns, ensuring that messages utilize HTML/CSS as well as existing drag-and-drop templates.
Proactively manage timelines and workflows for various email marketing needs across departments.
Maintain and manage email templates and ensure adherence to email best practices to maximize responsiveness across devices.
Oversee email proofing, quality assurance, scheduling, and final send parameters.
Use structured multi-variate testing methods to identify growth opportunities and optimize email performance.
Collaborate with stakeholders to enhance email practices and leverage technology for innovative email content.
Engage in special projects and other duties as assigned.
Candidates interested in this position should align with the following qualifications:
Working knowledge of email marketing tools and experience with email deployment systems is essential.
Proficiency in creating compelling subject lines and engaging email copy that adheres to brand standards.
Ability to interpret key metrics related to email campaigns, such as open rates, click-through rates, and conversions.
Understanding of regulatory requirements associated with email marketing including privacy regulations, CAN-SPAM, and data management guidelines.
In addition to the required experiences, preferred experience includes:
Knowledge of the following technologies and tools is beneficial for this position:
Google Suite for document and spreadsheet needs.
Asana for task management.
Microsoft Office for everyday productivity tasks.
Data Analytics tools for assessing campaign performance.
Specific Email Service Provider (ESP) platforms and tools such as Iterable and Digioh.
The ideal candidate should possess:
Excellent attention to detail, which is crucial in the digital marketing landscape.
A keen interest in learning new platforms and programs relevant to email marketing.
Strong communication and organizational abilities to fulfill job responsibilities effectively.
A desire to create and shape new processes to continually optimize email marketing efforts.
This role is fully remote and U.S.-based, but occasionally requires travel. Also, candidates must be authorized to work within the U.S. and be available for work aligning 80% with the Eastern Time Zone.
The annual salary for the Specialist, Email & Digital Marketing position ranges between $67,000 and $75,000. This competitive compensation reflects the strategic importance of the role within Blavity’s marketing framework.
In summary, the Specialist, Email & Digital Marketing position at Blavity provides an exciting opportunity for someone passionate about digital marketing, particularly through email engagement. The role demands a strategic thinker with excellent technical skills and a keen eye for detail, making it a fitting job for candidates eager to contribute meaningfully to customer acquisition and retention within a dynamic company environment.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
