Specialist, Email & Digital Marketing

Related keywords: email marketing remote jobquality assurance remote jobdigital marketing remote job

This page contains product affiliate links.

Position Overview

Blavity Inc. is currently in search of a Specialist, Email & Digital Marketing to become a critical member of their Audience Growth team. This role is primarily concerned with enhancing customer engagement through strategically designed marketing communications, focusing primarily on email marketing initiatives. The position plays a vital role in increasing customer acquisition and retention rates while serving as a bridge between various departments such as Live Events, Editorial, Data Intelligence, and Advertising Operations.

Key Responsibilities

The tasks assigned to the Specialist revolve around a few core functions. Notably, they are expected to:

  1. Curate, produce, and schedule content within an email service provider for several brands while maintaining established timelines.

  2. Analyze email content carefully to ensure that it resonates with targeted users, ultimately contributing to both departmental and overall company goals.

  3. Remain informed about the latest trends in the email marketing industry, promptly communicating updates to incorporate new and effective strategies.

  4. Utilize graphic design tools to develop engaging media that enhances the quality of email communications.

  5. Execute and manage various email marketing campaigns, employing HTML/CSS for formatting and leveraging existing templated designs.

  6. Manage multiple calendars and workflow tools to ensure the smooth kickoff of email campaigns.

  7. Collaborate across departments to align timelines and expectations for email needs, ensuring seamless execution.

  8. Develop and maintain an email template library that prioritizes best practices and mobile responsiveness.

  9. Own the proofing process, ensuring quality assurance and the precise scheduling of email broadcasts.

  10. Identify avenues for growth through structured A/B testing and other vital metrics.

  11. Provide guidance on the best email practices while integrating technology to enhance engagement.

  12. Engage in special projects as required.

Required Skills and Qualifications

To be a viable candidate for this role, applicants must meet specific foundational qualifications:

  • A working knowledge of email marketing, including proficiency in using email deployment tools.

  • Strong writing and design skills for crafting compelling email copy and designing layouts that align with brand standards.



  • The ability to interpret various campaign metrics such as open rates, click-through rates, and conversions to refine strategy

  • Awareness of the legal aspects of email marketing, including privacy regulations and CAN-SPAM laws.

Preferred Qualifications

Additionally, candidates with these skills or experiences will stand out:

  • Proficiency in HTML/CSS coding tailored for email functionality.

  • Familiarity with technologies like Google Suite, Asana, Microsoft Office, and various Data Analytics tools as well as Email Service Provider platforms such as Iterable and Digioh.

Additional Attributes

Beyond technical expertise, the ideal candidate would demonstrate:

  • An exceptional attention to detail to catch minor errors before publication.

  • A keen interest in actively pursuing new knowledge, tools, and platforms that can enhance work performance.

  • Excellent communication skills, both verbal and written, combined with strong organizational capabilities.

  • A proactive approach to process optimization that sustains improvement.

Employment Details

This role is offered as a fully remote position available to U.S.-based candidates. However, it is essential for applicants to be authorized to work in the United States. A key requirement is the ability to operate in 80% alignment with the Eastern Time Zone due to ongoing team collaboration and meetings.

Salary Range

Candidates selected for this position can anticipate an annual salary range of $67,000 to $75,000, which reflects the competencies, required experience, and the evolving demands of the role.

Conclusion

In summary, this Specialist role at Blavity is designed for someone passionate about email marketing and digital strategy, providing an exciting opportunity to significantly impact audience engagement through crafted messaging. With various responsibilities spanning content creation to data analysis, candidates should possess an analytical mindset, creative skills, and collaborative spirit to thrive in this dynamic environment.



This job offer was originally published on jobicy.com

Blavity

USA

Marketing

Full-time

February 1, 2025

7 views

0 clicks on Apply Now

Share


Similar job offers


This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.