Spiralyze: GTM and Analytics Implementation Specialist

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Job Title and Employer

The job opening is for the position of GTM and Analytics Implementation Specialist at Spiralyze, a company specializing in Conversion Rate Optimization, with headquarters in Atlanta, Georgia.

Job Location

This position offers the unique advantage of being fully remote, allowing applicants to work from anywhere in the world.

Contract Type

The role is classified as a full-time position. However, it is structured for independent contractors, which allows for a flexible work arrangement, helpful for those seeking non-traditional employment.

Key Responsibilities

The candidate will engage in various tasks centered around analytics and conversion tracking. The primary responsibilities include:

• Implementing conversion tracking for forms, buttons, e-commerce, and more.
• Verifying and sanity-checking the implemented conversion tracking to ensure it functions correctly.
• Debugging tracking issues and performing fixes when necessary.
• Testing measurement issues using tools such as Google Optimize, VWO, Optimizely, and Hotjar.
• Crafting customized reports from analytics data and other relevant sources.

Required Skills and Experience

To excel in this role, candidates should possess a blend of technical acumen and analytical ability. The key skills are as follows:

• Minimum of 2 years of experience managing Google Tags (GTM) across web platforms, including implementation, coding, testing, and maintenance.
• Proficiency in using website analytics tools, specifically Google Analytics (GA3/GA4).
• A basic knowledge of JavaScript is necessary for debugging and implementation tasks.
• Experience with Google Analytics, Adobe Analytics, and Amplitude, demonstrating an understanding of digital analytics and web traffic metrics.
• Familiarity with third-party tagging and pixel creation.
• Experience in transitioning from Universal Analytics (UA) to GA4.
• Strong verbal and written communication skills in English are essential for effective collaboration.
• A problem-solving mindset to tackle technical challenges by breaking them down into manageable parts.

Ideal Candidate Qualities

The ideal applicant must be enthusiastic and proactive when tackling tasks. They should be willing to experiment and learn, navigating challenges by reaching out to the appropriate team members or conducting independent research. A successful candidate will balance perfection with practicality, knowing when to settle for adequate solutions in data collection structures. Team collaboration will be a crucial part of the role, as communication with both internal and external stakeholders will be necessary to secure buy-in and progress.

Benefits and Work Environment

Spiralyze is known for its cutting-edge work environment that encourages ongoing education and personal growth:

• The position is designed for those who want to learn from leaders in the Conversion Rate Optimization sector.
• Employees will enjoy semi-flexible working hours, with a requirement to overlap at least 4 hours daily with the Eastern Standard Time (EST).
• Benefits include technological reimbursements for new equipment or software if needed, as well as the opportunity to pursue company-sponsored courses for skill enhancement.
• Employees are granted 20 days of paid vacation plus holidays, contributing to a balanced work-life dynamic.
• A competitive salary is offered, although specific figures are not mentioned, emphasizing that this role is targeted at independent contractors.

Conclusion

This position presents a fantastic opportunity for those with the right skill set and experience in GTM, Google Analytics, and web analytics in general. By joining Spiralyze, candidates can expect to contribute significantly to the organization while undergoing professional development and enjoying the benefits of flexible remote work.

This job offer was originally published on weworkremotely.com