Veriforce, recognized as the fastest-growing SaaS-technology and services company in the global supply chain risk management market, is actively seeking a Sr. Copywriter for their Product Marketing team. This position uniquely blends skills in product marketing, analytics storytelling, and effective customer communications.
Company Background
Veriforce is committed to empowering industry-leading companies by fostering safe work environments, enhancing sustainability, and encouraging collaboration among stakeholders. With a strong focus on hiring intelligent, growth-minded individuals, Veriforce emphasizes continuous improvement and innovative problem-solving.
Job Role and Responsibilities
The Sr. Copywriter plays a pivotal role in defining the voice of the Product function. Their primary aim is to craft clear, engaging, and differentiated messaging that resonates with various audiences. Here are some of the critical responsibilities associated with the role:
Product Marketing Messaging
Write product messaging that is clear, concise, and differentiates Veriforce's offerings in the market.
Define and articulate the company's value proposition and competitive differentiation.
Support product launches by creating web copy, enablement materials, and engaging collateral.
Leverage AI-based tools to streamline content production while maintaining high quality.
Analytics Storytelling
Translate complex data into compelling narratives that highlight essential trends and opportunities.
Collaborate with analysts in producing clear, concise, and compelling data-driven reports and summaries.
Create accompanying copy for visual elements such as dashboards and infographics.
Voice of Customer Communications
Draft customer communications, including feature announcements and feedback summaries.
Convert research insights into impactful stories that can be shared with both internal teams and the market.
Assist in creating compelling customer case studies and testimonials.
Executive Strategic Presentations
Write and edit PowerPoint content, ensuring clarity and strategic impact in presentations.
Collaborate with design teams to ensure powerful visuals match strong messaging.
Adapt messaging to suit various audiences, from internal stakeholders to partners and executive teams.
Content Consistency and Excellence
Maintain a consistent voice across all deliverables and set clear messaging frameworks and content guidelines.
Edit and refine content produced by other teams, ensuring clarity, tone, and style.
Expected Outcomes
Within the first year, success in this role would entail:
A well-defined and communicated value proposition throughout product marketing.
Engaging narratives in all major analytics deliverables, fostering understanding and action.
Timely and well-received customer communications that clearly articulate feature launches and updates.
Story-driven executive presentations that integrate strong narrative flow and design.
Stakeholders recognizing the candidate's expertise in message clarity and storytelling.
Implementation of content templates that streamline and improve overall quality.
Integration of AI-enabled workflows to enhance writing and editing processes without sacrificing creativity.
Required Skills and Qualifications
To be considered for the Sr. Copywriter position, candidates must possess the following skills and qualifications:
A minimum of 5 years of professional writing experience in product marketing or related fields.
Demonstrated ability in crafting clear and persuasive copy tailored to various audiences and formats.
Experience in data storytelling, proficient in converting numbers into engaging narratives.
A strong understanding of product marketing principles and effective competitive positioning.
Editing skills that enhance clarity and ensure appropriate tone and structure are maintained.
Proficiency in PowerPoint for shaping content customized for presentations.
Excellent collaboration capabilities, enabling cross-functional teamwork on multiple projects.
Comfort and familiarity with utilizing AI-powered writing tools to improve efficiency and output.
Company Culture and Benefits
Veriforce prides itself on being a mission-focused and mission-driven organization committed to worker safety. The company offers:
Comprehensive medical and dental insurance fully funded for employees.
Monthly contributions to Health Savings Accounts.
A competitive 401(k) match that is fully vested immediately.
Generous time-off benefits and support for volunteer activities.
The flexibility of remote work options.
In conclusion, Veriforce offers an exciting career opportunity for seasoned writers interested in making a significant impact in the field of product marketing. This role provides a platform to exercise creativity while utilizing analytical skills to deliver powerful narratives, ensuring that both the messaging and the products resonate profoundly with the intended audience.
This job offer was originally published on himalayas.app
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