Sr. Manager, Digital Marketing

Related keywords: email marketing remote jobdigital marketing remote jobmarketing manager remote job

Position Overview

The role of Senior Manager, Digital Marketing at Impel is a crucial position focused on driving digital marketing efforts that boost lead generation, customer acquisition, and brand awareness across multiple channels. This position entails a blend of strategic oversight and hands-on execution of various marketing initiatives, ensuring that all campaigns are effectively managed and aligned with the company’s overarching marketing goals.

Key Responsibilities

In the capacity of Sr. Manager, you will be responsible for the following areas:

Digital Marketing Leadership
You will lead the execution of digital campaigns across various platforms, including email, paid social, paid search, and retargeting, ensuring consistency and high performance. In this capacity, you will:

• Help to develop and execute the digital advertising strategy and budget, focusing on growth and optimization opportunities.
• Enhance SEO and SEM efforts to improve traffic, lead volume, and conversion rates.
• Manage integrated campaign calendars, ensuring alignment between various teams and processes.

Marketing Operations & Campaign Execution
As the orchestrator of marketing operations, you'll ensure the timely execution of key marketing initiatives. This includes:

• Owning project management responsibilities and serving as the coordination point across marketing and stakeholders.
• Managing intake and prioritizing campaigns and projects to ensure strategic alignment.
• Overseeing marketing automation and CRM workflows in platforms like Pardot and Salesforce.
• Analyzing KPIs across channels to derive insights that inform improvement efforts.

Team Collaboration & Enablement
You will partner closely with both content and creative teams to ensure effective messaging and high-quality assets for campaigns. Responsibilities will involve:

• Collaborating with sales enablement to align marketing efforts with conversion outcomes.
• Supporting event marketing execution through integrated digital initiatives.

Innovation & Optimization
Remaining at the forefront of digital trends is vital. In this role, you will:

• Recommend emerging technologies or methodologies to elevate marketing execution and ROI.
• Implement testing frameworks, including A/B and multivariate tests, to maximize campaign performance.

Other Responsibilities

• Maintaining confidentiality regarding all business matters.
• Demonstrating a commitment to Diversity, Equity, and Inclusion by upholding a respectful environment where all perspectives are acknowledged and valued.

Required Skills and Qualifications

The ideal candidate for this role will possess the following qualifications:

• A Bachelor’s degree in marketing, communications, or a related field.
• Between 8-10 years of experience in B2B digital marketing, ideally within a SaaS or technology context.
• Proven experience managing comprehensive digital advertising programs using platforms such as Google Ads, LinkedIn, and Meta.
• Expertise in SEM, digital advertising, email marketing, and the use of SEM tools like Semrush or Ahrefs.
• Proficiency with marketing automation platforms (e.g., Pardot, Hubspot) and CRM systems (with a preference for Salesforce).
• Excellent analytical skills with a data-driven decision-making approach, leveraging platforms like Google Analytics 4, Looker Studio, and Tableau.
• Strong project management skills with the capability to lead cross-functional campaigns. Familiarity with event marketing would be an advantage.

Salary Information

While specific salary figures were not provided in the job listing, positions of this nature—especially with the required experience and qualifications—typically range from $80,000 to $120,000+ per annum depending on the candidate's background and the company's budget allocations.

Conclusion

This opportunity at Impel for a Senior Manager, Digital Marketing is a chance to lead and innovate within a dynamic marketing function. Ideal candidates will combine strategic thinking with a data-driven approach, ready to drive impactful marketing initiatives. As a hands-on leader in the digital marketing space, you will work collaboratively with various teams to optimize performance and achieve business objectives.

This job offer was originally published on jobicy.com