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Lingraphica is seeking a data-driven and results-oriented Sr. Performance Marketing Specialist to lead the execution and optimization of paid media campaigns across various digital channels. This position plays a vital role in driving customer acquisition, enhancing ROI, and supporting comprehensive full-funnel marketing strategies through avenues such as paid search, paid social, programmatic, and other channels.
The Sr. Performance Marketing Specialist is tasked with several essential duties, including:
Management of Paid Campaigns: Oversee the daily operations of paid campaigns across platforms like Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.
Conversion Tracking: Responsible for implementing and quality-checking conversion tracking using tools like Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party solutions.
Retargeting Strategies: Develop and execute retargeting and paid media strategies that align with metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates.
Performance Monitoring and Optimization: Daily monitoring of campaign performance and making real-time adjustments to improve metrics such as ROAS, Click-through Rate (CTR), Cost Per Lead (CPL), and overall conversion rates.
A/B Testing: Conduct ongoing A/B testing of ad creatives, copy, targeting, and landing pages for campaign optimization.
Collaboration with Creative Teams: Work alongside creative teams to create platform-specific ad assets including static images, videos, and carousel ads.
Analytics Collaboration: Partner with analytics teams to ensure precise tracking and reporting across all campaigns.
Reporting: Regularly provide insights and optimization recommendations to stakeholders based on campaign performance data.
Stay Updated: Keep abreast of emerging platforms, algorithm updates, and trends in paid media.
Candidates should possess a strong set of skills and certifications:
Certifications: Candidates with certifications in Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot will be preferred.
Industry Knowledge: Experience in healthcare, B2B, B2B2C, or B2C sectors is preferred, alongside familiarity with data privacy regulations such as GDPR and HIPAA.
Education: A Bachelor’s Degree or an equivalent combination of education and experience in Marketing or Digital Media is required.
Experience: Candidates must have 5-7 years of hands-on experience in digital advertising with direct management of paid media campaigns across platforms like Google, Bing, Meta, LinkedIn, and CTV.
Technical Proficiency: Strong working knowledge of various tracking tools and methods, including Google Tag Manager and Facebook Pixel.
Multi-channel Attribution: Excellent understanding of how paid media fits into the broader customer journey through multi-channel attribution.
Analytical Tools: Proficiency in campaign analytical tools such as Google Analytics, Looker Studio, and Excel.
Soft Skills: Attention to detail, organizational skills, and strong communication abilities are essential.
This position allows for remote work, with expectations of maintaining a productive home office with secure internet access. Moreover, travel is required twice a year for in-person team assessments and all-company meetings.
Lingraphica offers a competitive starting salary range of $77,000 to $85,000 annually, with potential placement determined by factors such as experience, skills, and education. Benefits include:
Comprehensive health coverage, including Medical, Dental, and Vision plans with options for Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
401(k) retirement plan with contributions.
Paid time off for sick leave, personal days, and vacations.
Paid Company Holidays and Paid Family Leave.
Employer-paid life insurance and options for short- and long-term disability.
Stipends for health and wellness, home office setup, and professional development.
An annual bonus program and merit increases throughout the year.
Year-round Flex Fridays to promote work-life balance.
Discounts on travel, entertainment, and other lifestyle expenses.
Lingraphica is a mission-driven organization dedicated to providing speech-generating devices aimed at improving communication and quality of life for individuals with communication impairments. The company seeks applicants who thrive in a fast-paced, goal-oriented environment and are passionate about enhancing communication for others.
In conclusion, the Sr. Performance Marketing Specialist role at Lingraphica represents an excellent opportunity for qualified professionals in digital marketing, offering a supportive environment and various benefits to ensure employee satisfaction.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
