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LeadIQ is seeking a Sr. Product Marketing Manager to join their growing team. This role involves actively participating in the product strategy, conducting market research, and aiding with the go-to-market strategies of their innovative platform. This contract-to-hire position is targeted at candidates who are passionate about delivering value to customers and can effectively work across multiple teams.
As a Sr. Product Marketing Manager, you will:
Conduct regular customer research across various segments to understand their needs better than anyone else.
Research overarching market trends and patterns to stay informed and competitive in the industry.
Own the positioning and messaging for the LeadIQ platform. You will be expected to collaborate closely with sales, product, and demand generation teams to communicate clear value.
Craft compelling narratives around LeadIQ’s offerings and collaborate with the go-to-market team to identify suitable channels and timing for those messages.
Engage in competitor research to understand market positioning better.
Develop strategic, insight-driven go-to-market plans for new product initiatives.
Represent user needs in marketing plans and ensure that launches of new features are executed strategically and data-driven.
Collaborate cross-functionally to deliver marketing launches on time and maintain a high-quality standard in deliverables.
Analyze data to optimize messaging and drive product preference leading to increased adoption among customers.
Ensure that evolving messaging is consistently reflected across all communications such as websites, case studies, and sales pitches.
Work with the sales team to create impactful sales tools like pitch decks, battle cards, case studies, and demo scripts.
To be eligible for this role, applicants should possess:
At least 2-3 years of experience in full-stack product marketing or similar roles within the B2B SaaS industry, preferably in Sales or Marketing technology.
Strong competencies in key go-to-market areas, specifically product launches, messaging/positioning, and competitive intelligence.
A basic understanding of all aspects of product marketing, such as sales enablement and pricing & packaging.
Excellent communication and collaborative skills, adept at managing conflicting priorities among stakeholders.
An analytical mindset, willing to use data to inform strategies and decisions.
The ability to advocate for a customer-driven perspective in product roadmap discussions.
Exceptional writing skills, allowing you to effectively capture the voice of customers.
Working at LeadIQ comes with various benefits, including:
A competitive salary and eligibility for equity.
Comprehensive health benefits including dental and vision insurance.
Generous vacation and paid time off policies.
A flexible work schedule that allows for remote work.
Opportunities for professional development and growth in a dynamic, fast-paced environment.
This is a fully remote position, although candidates must reside in the following states to be eligible: California, Colorado, Florida, Georgia, Illinois, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York City, New York State, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington, or Virginia.
LeadIQ has established itself as a progressive equal-opportunity employer. They focus on a diverse and inclusive workplace where decisions are made based on merit. The organization values candidates who are passionate about sales and thrive in cooperative environments. Joining LeadIQ presents a chance to have a significant impact on client success and organizational outcomes while joining a team of dynamic professionals.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
