Sr. Product Marketing Manager

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Introduction to the Role

The position of Sr. Product Marketing Manager at Kraken offers an exciting opportunity for professionals passionate about blockchain technology and its potential to transform the future of financial products. As part of a fully remote team consisting of members spread across over 70 countries, the role aims to help in developing and executing high-impact marketing strategies focusing on Kraken’s Consumer app.

Responsibilities

As a Sr. Product Marketing Manager, your role encompasses a diverse array of responsibilities integral to the success of Kraken’s marketing initiatives. Your duties include:

GTM Strategy & Execution

  • Develop and lead the Go-to-Market (GTM) strategy for Kraken Consumer’s core trading products, emphasizing awareness, acquisition, and retention.

Campaign Leadership

  • Own the campaign management process from strategic planning through to execution, utilizing various marketing channels such as email, social media, influencers, and traditional advertising (ATL).

Consumer Lifecycle Marketing

  • The role entails understanding the customer journey and optimizing engagement strategies to maximize lifetime value (LTV) as well as retention.

Product Positioning & Messaging

  • A key part of the position is to convert complex financial products into accessible, easy-to-understand value propositions tailored to various audiences.

Cross-Functional Collaboration

  • Collaborate closely with product managers, growth teams, design teams, analytics, and executive leadership to ensure that marketing efforts are well-aligned with overall business objectives.

Performance Measurement

  • Define, track, and report key product KPIs to measure success and make informed adjustments to campaigns.

Thought Leadership

  • Act as the voice of the customer by leveraging insights to inform product roadmaps and marketing strategies, ensuring that product development and marketing flows in sync with customer needs.

Required Skills & Qualifications

To qualify for this senior-level position, Kraken seeks candidates who possess the following:

  • A minimum of 6+ years of experience in Product Marketing Management (PMM), predominantly within fintech, trading (crypto, equities, commodities, FX), payments, or high-growth B2C technology sectors.

  • Strong grasp and passion for crypto, along with insight into market trends, user behaviors, and the regulatory landscape.


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  • Proven track record of executing growth strategies across various product phases.

  • Strong data-driven approach in leveraging insights for campaign optimization.

  • Excellent storytelling capabilities, crafting narratives that resonate in a competitive marketplace.

  • Experience in leading cross-functional teams within fast-paced environments.

  • Strong communication skills and stakeholder management capabilities.

  • An entrepreneurial mindset, comfortable in high-growth and dynamic settings.

Salary Information

Although the exact salary details are not explicitly stated in the job listing, compensation for senior-level positions in the marketing tech industry, especially in the crypto sector, tend to be competitive. Typically, salaries would consider experience, expertise in product marketing, and additional competencies in the fintech space. Candidates can expect a remuneration package reflective of their skills and market standards in the technology and financial services industries.

Work Environment & Culture

Kraken promotes a vibrant and inclusive workplace culture, valuing the diverse backgrounds of its employees. The company emphasizes the importance of hiring based on merit, focusing on candidates whose skills and knowledge align with job requirements. They are committed to an equal opportunity employment policy, not tolerating any form of discrimination or harassment based on various protected characteristics.

Application Process

At Kraken, they are accepting ongoing applications, which means candidates can apply without a specified deadline. This might provide potential applicants flexibility in their application process, allowing them to tailor their resumes and cover letters to reflect their closest alignment with the job specifications. It's advised that candidates feel free to highlight their crypto knowledge and passion for financial technologies, even if they don’t meet all the stated qualifications.

Conclusion

Joining Kraken as a Sr. Product Marketing Manager is a significant opportunity for individuals with the relevant background in product marketing and cryptocurrency. The position encapsulates an excellent chance to be part of a groundbreaking company leading the charge in blockchain innovation. By contributing to Kraken’s mission, you will help drive the evolution of how financial products are marketed and perceived by consumers.



This job offer was originally published on jobicy.com

Kraken

USA, Canada, Europe

Marketing

Full-time

April 20, 2025

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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.