Stripe: Head of Self-Serve Paid Media

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Overview

Stripe, a leading financial infrastructure platform, seeks to hire a Head of Self-Serve Paid Media. This role is pivotal as Stripe continues on its mission to increase the GDP of the internet. It encompasses a broad scope of responsibilities aimed at driving efficient acquisition and activation of businesses, from individual founders to scaling startups.

About Stripe

Stripe has made a name for itself as a robust platform that enables companies to accept payments, enhance revenue, and open new business avenues. With a mission that intertwines with the very fabric of internet economics, Stripe aims to democratize access to financial tools that can support businesses at any scale. The company emphasizes innovation and a data-driven approach to growth, making the role of Head of Self-Serve Paid Media significant as part of its growth marketing team.

Key Responsibilities

In the role of Head of Self-Serve Paid Media, the successful candidate will:

• Own and evolve the paid acquisition strategy for Stripe’s self-serve model, adjusting the strategy over time to seamlessly connect business needs with media capabilities.
• Manage a diverse team of 5-10 paid media experts, ensuring that they are motivated, skilled, and effective in delivering best-in-class results.
• Handle a substantial media budget to ensure efficient and scalable growth in signups, activations, and overall revenue generation.
• Utilize data science, analytics, and creative input to refine the paid media strategy, making sure that each campaign is driving measurable success.

Required Skills and Qualifications

The ideal candidate for this role should meet the following minimum requirements:

• 10+ years of experience in performance marketing or paid media, including at least 3 years in a leadership role.
• Proven track record of managing large-scale paid media budgets and delivering on measurable business outcomes through effective media strategies.
• Strong analytical skills with knowledge in attribution, incrementality testing, and data-driven optimization methods.
• Experience in B2B SaaS, fintech, or high-growth technology companies is critical, as this understanding will drive strategies that resonate in the marketplace.
• A history of successfully building and nurturing high-performing marketing teams with a focus on creativity and effectiveness.

Preferred Qualifications

While not mandatory, the following preferred qualifications will put candidates ahead in the selection process:

• Experience with self-serve or product-led growth models where the emphasis is on driving product activations, not just leads.
• International paid media strategy experience, especially managing campaigns that span multiple markets and languages.
• Familiarity with advanced measurement techniques like media mix models, geo-based incrementality testing, and multi-touch attribution systems.
• Ability to function comfortably in a fast-paced, metrics-driven environment, highlighting adaptability and a goal-oriented mindset.

Salary Insights

The job posting does not explicitly mention salary. However, candidates can generally expect compensation to be competitive, given the seniority of the role and the expertise required. Salaries in similar roles at leading tech companies typically range substantially, depending on various factors such as experience, location, and market demand.

Opportunities for Growth

At Stripe, employees have a unique opportunity to contribute to a vital financial platform that is reshaping business transactions worldwide. The Head of Self-Serve Paid Media not only leads the charge in how Stripe interacts with businesses but also plays a crucial role in shaping marketing practices for the entire organization.

Work Environment

The position is remote, allowing candidates from anywhere in the world to apply, indicating Stripe’s commitment to inclusivity and flexibility in work environments. This enables professionals to join the team without restrictions based on geographical boundaries, which is especially advantageous in today’s global job market.

Conclusion

The Head of Self-Serve Paid Media position at Stripe offers an exciting chance for experienced marketing professionals to take the helm in guiding strategic paid media efforts. With Stripe’s commitment to innovation and growth in the financial technology space, the role is not just a job but a career-defining opportunity for those passionate about making a significant impact in the world of technology.

This job offer was originally published on weworkremotely.com