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Super.com is a rapidly growing tech company headquartered in Canada, dedicated to improving the lives of both its customers and its employees. With a mission to maximize life experiences, the company offers a culture that emphasizes career progression and the opportunity for its team members to unlock their full potential. Super.com is currently seeking a Product Marketing Manager who will be responsible for defining the positioning, launch, and growth strategies of their product portfolio, which includes membership, fintech, earnings, and travel offerings.
As a Product Marketing Manager, your key responsibilities will include:
Owning product positioning and messaging for Super.com’s offerings such as membership and travel, ensuring clarity and differentiation backed by customer insights.
Building and executing go-to-market plans in collaboration with General Managers (GMs), Product, Design, Data, and Growth teams to drive adoption and revenue growth.
Developing a coherent portfolio narrative that integrates all products, showcasing a clear and compelling value proposition for members across various surfaces and channels.
Leading insights work that focuses on customer feedback, competitive analysis, and market trends to inform product strategy, positioning, and roadmap decisions.
Partnering with Lifecycle/CRM, Performance Marketing, and Brand teams to ensure message-market fit across advertisements, landing pages, and in-product experiences.
Defining success metrics for product launches and campaigns to create measurement plans, utilizing data and analytics for iterative improvements.
Creating internal enablement materials such as decks and FAQs to help cross-functional partners understand product offerings and communication strategies.
The Product & Design team at Super.com actively shapes the end-to-end experiences of their products by collaborating with multiple departments, including Product, Engineering, Research, and Data. The organization uses a highly collaborative approach and adopts a data-informed methodology in their operations while maintaining high-quality standards. The emphasis on strategic partnership ensures Product Marketing plays a pivotal role in influencing product trajectories rather than merely providing support functions.
Candidates interested in the Product Marketing Manager position should possess:
5-7 years of experience in product marketing or related roles in consumer tech, fintech, travel, or membership/subscription sectors.
Demonstrable success in leading go-to-market launches that deliver measurable business impact, whether that be through activation, conversion, engagement, or revenue metrics.
Proven ability to collaborate effectively within a product trio of Product Managers, Product Designers, and Engineers while adapting to fast-paced and experimental work environments.
Strong skills in crafting positioning and messaging to convey complex products in straightforward, engaging narratives across different channels.
Experience with product analytics and experimentation tools to guide positioning, strategy, and the evolution of campaigns and in-product experiences.
Effective influencing and collaboration abilities with senior stakeholders, encompassing GMs, Marketing teams, and leaders in Product and Design.
A proactive mindset focused on taking ownership and navigating ambiguity while ensuring quality and clarity in all work.
Super.com offers an attractive compensation package, which includes:
Super.com has embraced a remote-first flexibility, allowing employees to work from anywhere globally and choose their working hours to best suit their personal productivity. The employment culture emphasizes trust and empowerment, giving team members the freedom to excel in their roles.
The company is committed to an inclusive hiring process, integrating AI tools to enhance the recruitment experience while promoting fairness among all candidates. Furthermore, Super.com upholds equal opportunity employment principles, ensuring that discrimination based on diverse characteristics does not occur.
The Product Marketing Manager role at Super.com presents a unique opportunity for professionals looking to make significant contributions in a collaborative and innovative tech environment. With a focus on unlocking potential, both for customers and employees, Super.com remains dedicated to fostering a supportive workplace culture that promotes growth and meaningful experiences.
This job offer was originally published on weworkremotely.com
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