Superculture: Creative Director

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Overview of Superculture

Superculture is a creative collective based in Los Angeles, California, specializing in various forms of creativity—from fashion and brand development to editorial collaborations and fragrance projects. They have built a strong reputation through partnerships with notable brands and individuals, catering primarily to Gen Z and millennial audiences. Known for an innovative approach, their work embodies authenticity and diversity, making the studio culture a cornerstone of their creative philosophy.

Job Title and Role

The position available at Superculture is for a Creative Director who is tasked with overseeing the entire creative process for brand strategy, fashion design, and campaign development. The selected candidate will collaborate closely with various talent clients and internal cross-functional teams to shape and position memorable brands effectively from concept to market.

Responsibilities

The Creative Director will have a comprehensive set of responsibilities, which include:

• Leading the creative process: This includes overseeing the journey from brand discovery and concept development to tech pack creation and sample approval, ensuring alignment with the client's vision and brand goals.

• Developing brand concepts: The candidate will develop visual identities, product strategies, and marketing campaigns that truly resonate with the target audience.

• Creating design elements: In addition to developing concepts, the director will be responsible for creating essential design materials, such as mood boards, garment specifications, and campaign graphics, ensuring consistency across various media and touchpoints.

• Participating in creative reviews: Providing feedback to the team and ensuring projects meet brand standards and quality expectations is crucial in this role.

• Managing creative workflows: Collaborating effectively with designers, manufacturers, and marketing teams to meet project deadlines and launch milestones is also a vital function of this position.

• Presenting concepts: The ability to communicate and iterate on creative concepts based on client feedback while maintaining the integrity of the initial vision is essential.

Desired Skills and Experience

Candidates applying for this role should possess a comprehensive skill set that includes:

• Experience: A minimum of 6 years in creative direction for fashion, lifestyle, or entertainment brands with demonstrated achievements in launching successful apparel collections.

• Fashion Design Knowledge: An in-depth understanding of the fashion design process from concept through to production, including manufacturing requirements.

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• Trends Awareness: A strong grasp of streetwear, gaming culture, and fashion preferences among Gen Z and millennials.

• Brand Strategy Insight: Expertise in brand positioning, audience research, and competitive analysis.

• Portfolio: A strong portfolio showcasing successful brand launches and a clear creative vision.

In addition, candidates with experience in direct-to-consumer e-commerce, knowledge about sustainable fashion practices, and a background in graphic design are highly valued.

Personal Attributes

Superculture is searching for someone who embodies a positive, easy-going demeanor while maintaining high standards for their creative work. The ideal candidate should be flexible, willing to adapt but steadfast in upholding quality and artistic integrity. A broad range of creative interests and hobbies will also be significant, as Superculture believes that diversity in creative expression fosters innovative ability.

Compensation and Work Environment

The compensation at Superculture ranges from $60 to $130 per hour, based on experience and seniority. A more experienced creative director could potentially earn between $120,000 and $200,000 USD annually, depending on their engagement levels. The company values long-term relationships with employees who are accountable and communicative; therefore, candidates should expect prolonged engagements rather than short-term projects.

Superculture's approach to work is unique, balancing freelancing and traditional full-time roles. They prioritize a remote-friendly environment and use tools optimized for collaboration, which supports deep work time necessary for creative thinking. The company also emphasizes values like sustainability, authenticity, and creating a positive impact through their partnerships.

Interview Process

Candidates going through the interview process will first have a call with team members. After that, they may be asked to participate in a technical exercise showcasing their skill level and fit for the company culture. This exercise helps potential employees gauge what it's like to work in the Superculture environment, enhancing their chances of presenting their capabilities effectively.

Conclusion

For a job seeker looking for a challenging yet rewarding opportunity in the creative industry, the Creative Director role at Superculture presents a chance to work with innovative brands and projects. Aspiring candidates with relevant experience and a passion for enhancing brand identities in impactful ways are encouraged to apply.

This job offer was originally published on weworkremotely.com