Surge: Webflow & CRO Specialist

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Overview

Surge is an ad agency headquartered in the United States, specializing in providing cutting-edge ad campaigns for ambitious companies particularly in B2B and B2C sectors focused on SaaS technologies including AI, No-code solutions, Healthcare, FinTech, and Robotics. The company is rapidly growing and is looking to hire a Landing Page and CRO Specialist who will be instrumental in building websites and conducting conversion rate optimization (CRO) experiments.

Job Role and Responsibilities

As a CRO Specialist, you will work closely with Surge’s Founder to help enhance the Operations Department. This position involves optimizing landing pages to support the company's strategy of delivering end-to-end customer acquisition. Below are specific responsibilities that you will undertake:

• Build websites and landing pages using Webflow.

• Set up, run, and report on conversion rate optimizations autonomously.

• Implement event tracking and define analytics events to measure user engagement and uncover optimization opportunities.

• Analyze customer behaviors using analytics dashboards to identify trends that can inform landing page performance and modifications.

• Collaborate with the media buying team to link landing pages with targeted ad campaigns.

Initial Expectations

Within your first 30 days, you might:

• Identify optimization opportunities for major clients’ landing pages.

• Build new sites and initiate CRO experiments.

• Set up data integrations with advertising platforms and CRMs.

In 90 days, you could:

• Develop conversion-focused landing pages based on results from CRO experiments.

• Construct simple report dashboards to interpret CRO data.

• Create a systematic process for experiments to enhance results.

After 180 days, you may:

• Innovate processes to keep Surge at the forefront of paid ads growth.

• Implement strategies that leverage AI to enhance service delivery and execution.

• Expand into a lead role within the Operations Department, overseeing all client fulfillment processes.

Required Skills

The right candidate must possess certain crucial skills to excel in this role, including:

• Experience in building landing pages and optimizing them for maximum conversions through A/B testing and persuasive copywriting.

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• Proficiency in conversion rate optimization, including running tests and capturing results effectively.

• Familiarity with analytics platforms such as Google Analytics GA4, event tracking via Google Tag Manager, and understanding of conversion APIs.

• Competent spreadsheet skills, capable of creating organized spreadsheets with intermediate formulas to manage data effectively.

Preferred Traits that Set You Apart

While not essential, these qualities can help distinguish you as a more appealing candidate:

• Background in the tech sector, especially associated with startups. Familiarity with the culture and operations of Seed and Series A companies can enhance your performance.

• Basic knowledge of media buying on advertising platforms, indicating a comfort level with navigating these tools.

Ideal Candidate Profile

The right candidate should have an eye for detail driven by data, honed through frequent adjustments on client sites. As well as being a doer, you should possess strong organizational skills and the ability to tackle multiple challenges posed by various customers efficiently.

Additionally, a commitment to staying current with technological change is vital, as is a proactive attitude towards problem-solving. You should thrive in a fast-paced environment that values autonomy, driven by the desire to produce impactful outcomes for digital marketing campaigns.

Working Environment

The position is remote, offered as a full-time role, allowing the successful candidate to work from anywhere in the world. This flexibility can be particularly advantageous for those looking to balance their work life with other personal commitments.

Conclusion

In summary, if you are a motivated growth expert looking to make a significant impact in the tech startup ecosystem, this opportunity with Surge might be the perfect fit. They are on the lookout for innovative thinkers ready to drive customer acquisition strategies and optimize landing pages for improved results in a dynamic environment. To apply, make sure you prepare a compelling application that highlights your relevant experiences and accomplishments!

This job offer was originally published on weworkremotely.com