Technical Product Marketing Manager

Related keywords: cyber security remote jobmarketing manager remote jobcustomer success manager remote job

Company Overview

ThreatConnect is a prominent player in the cybersecurity industry, renowned for facilitating effective, efficient, and collaborative cyber defense. The company specializes in enabling threat intelligence, security operations, and cyber risk management teams to work seamlessly. ThreatConnect integrates machine learning and artificial intelligence into their offerings, allowing organizations to understand an evolving threat landscape and prioritize high-impact risks.

Job Title and Role

The position on offer is for a Technical Product Marketing Manager (TPMM). This role emphasizes the development and execution of the product marketing strategy at ThreatConnect. It requires strong storytelling abilities as the candidate will create blogs, whitepapers, presentations, competitive battle cards, and more, playing a vital part in launching the company’s software into the market. The TPMM will collaborate with internal teams including Demand Generation, Product Management, Sales, and Customer Success to drive cohesive marketing efforts.

Responsibilities

The Technical Product Marketing Manager will undertake a variety of tasks including:

Developing and refining messaging that underscores the unique value of ThreatConnect’s products and services, ensuring clarity and consistency across all platforms.

Creating compelling and engaging content such as web pages, whitepapers, blog posts, case studies, and interactive demos to resonate with target personas.

Driving go-to-market strategies for product launches, coordinating efforts across different teams to ensure successful product adoption.

Supporting sales and customer success by developing targeted training materials, presentations, and intelligence resources needed to stay competitive.

Conducting thorough market and competitive analyses to identify trends, opportunities, and ways to differentiate ThreatConnect from its competitors.

Collaborating with demand generation teams to create marketing campaigns that drive both pipeline and revenue growth.

Preparing to represent ThreatConnect at industry events, conferences, and webinars to promote the brand and thought leadership in the cybersecurity arena.

Expectations Over Time

In the first month, employees are expected to complete onboarding and familiarize themselves with the company’s products and key personas. They will also meet with different teams to gather information on how product marketing can provide support.

By the three-month mark, individuals will take ownership of the release messaging for at least one product, ensuring alignment across all communications related to the launches.

In six months, the chosen candidate is expected to lead cross-functional efforts in product marketing, drive content creation, develop competitive intelligence insights, and enhance overall market positioning.

By the one-year anniversary, the TPMM should be seen as an expert in ThreatConnect's products and the market, with the ability to continuously evolve messaging, optimize competitive intelligence, and improve marketing effectiveness.

Required Skills and Qualifications

Candidates for this position must possess several core competencies:

• A minimum of 3 years of experience in cybersecurity technical product marketing, specifically with threat intelligence products or products aimed at security operations.
• An understanding of B2B SaaS marketing, go-to-market strategies, and competitive positioning.
• Proven experience in creating compelling messaging and storytelling.
• A solid track record in developing sales enablement materials alongside content marketing assets.
• Project management skills are essential for juggling multiple initiatives efficiently.
• Excellent collaboration skills with the ability to influence stakeholders from various teams.
• Comfort with data analytics to analyze effectiveness and drive decisions.
• Public speaking or presenting in webinars, as well as proficiency with marketing tools like Salesforce, Mediafly, and Navattic.

Encouragement to Apply: The company emphasizes inclusivity by encouraging individuals who may not meet every single criterion to still consider applying, particularly women and marginalized groups.

Benefits and Culture

ThreatConnect offers a competitive benefits package that includes comprehensive insurance coverage, unlimited paid time off, and unique perks tailored to help employees meet their personal and financial goals. The company fosters a culture that recognizes and rewards employees who go above and beyond their roles.

Overall, the Technical Product Marketing Manager position at ThreatConnect presents a significant opportunity for individuals who are passionate about storytelling, collaboration, and driving engagement in the field of cybersecurity.

This job offer was originally published on himalayas.app