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Telavita, a leading digital mental health clinic in Brazil, is seeking a Paid Media & Acquisition Specialist to help enhance their customer acquisition efforts. This is a full-time position that allows remote work from anywhere in the world. Candidates will be involved primarily in B2B marketing efforts aimed at generating quality leads and driving conversions in both business-to-business and business-to-business-to-consumer models.
Telavita is dedicated to democratizing access to high-quality emotional health care. The clinic provides personalized programs and protocols that assist clients in preventing and treating mental health disorders. Their offerings include digital therapies and teleconsultations conducted by licensed psychologists and psychiatrists. The clinic has rapidly become a key player in Brazil’s digital mental health landscape, leveraging cutting-edge technology and employing a highly qualified clinical team. Telavita currently partners with major Brazilian health plans and multinational companies.
The Paid Media & Acquisition Specialist will take ownership of the acquisition funnel from start to finish. Responsibilities include:
Lead Generation and Conversion Management: Execute strategies to ensure the acquisition funnel is optimized from lead generation to conversion. The candidate will be responsible for managing the Cost Per Acquisition (CAC) efficiency and ensuring the escalation of Marketing Qualified Leads (MQLs).
Data-Driven Decision Making: This position requires a strong understanding of analytics to drive operational efficiency, pressure for results, and decision-making capabilities. The applicant should be able to balance short-term and medium-term business objectives effectively.
Continuous Improvement and Optimization: Candidates will need to foster a culture of experimentation, optimizing campaigns, landing pages, and user flows to ensure sustained conversions. This will include utilizing A/B testing methodologies and conducting regular analyses to improve campaign performance.
Multi-Channel Acquisition Strategy: The Specialist must ensure that campaigns are integrated across various platforms including Google, Meta, and LinkedIn while coordinating with experts from different functions such as communication, design, SEO, and marketing technology (MarTech) to enhance conversions.
Budget Management: Manage the budget associated with the sponsorship of various digital campaigns, monitoring key performance indicators (KPIs) and making adjustments based on data insights to maximize effectiveness.
Data Integration Excellence: The specialist will also guarantee that integrations between media, CRM, and analytics tools are functioning effectively, which is crucial for measuring lead quality and source.
Ideal candidates should possess the following skills and experiences:
Solid Experience in Acquisition and Performance: Candidates must have a robust background in acquisition management at a senior level or as specialists, particularly with B2B and B2B2C strategies.
Expertise in Conversion Rate Optimization (CRO): A powerful understanding of CRO, extensive experience with A/B testing, and experimentation will be mandatory for this role.
Analytical Skills: Strong analytical and logical reasoning abilities, along with data-informed decision-making skills, are essential components for success.
Business Vision and Ownership: Applicants must demonstrate a strong sense of ownership and a thorough understanding of business operations.
Proactivity and Urgency: A proactive nature and an ability to thrive in a fast-paced environment are necessary to excel in this role.
Application of AI in Performance: Familiarity with Artificial Intelligence in relation to performance analytics and experimentation will provide a competitive edge.
Candidates who cannot adapt to the following conditions may not be suitable for this role:
Limited capacity to look beyond paid media execution to understand overall funnel impact.
Preference for isolated task execution rather than total ownership of results.
Discomfort in dealing with data and metrics, or challenges in operating under pressure with multiple priorities.
While not mandatory, the following attributes may set candidates apart:
In conclusion, the Paid Media & Acquisition Specialist role at Telavita offers a chance to make a significant impact on a company that is at the forefront of mental health care. With the capacity to execute strategies that directly contribute to improved client outcomes and business success, this position is perfect for a dynamic and results-oriented marketer.
The role also emphasizes continuous improvement and accountability, making it highly suitable for those who enjoy challenges and proactive improvement initiatives. Candidates who meet the outlined qualifications and are passionate about mental health care are encouraged to apply.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
