The Awesome Company is on the lookout for a Growth & Lifecycle Marketing Manager who will play a key role in executing full-funnel experimentation and optimization initiatives for their core business and a new marketplace. The position will allow the chosen candidate to operate at the intersection of strategic planning and tactical execution, fostering customer engagement through continuous testing and optimization efforts.
Key Responsibilities
The Growth & Lifecycle Marketing Manager will be responsible for a variety of tasks, which can be categorized into several main areas:
CRO & Funnel Optimization
The candidate will continuously execute tests on ClickFunnels and Webflow pages, email campaigns, and in-app flows.
Focus will be on prioritizing tests to boost click-through rates, conversion rates, and customer acquisition cost efficiency.
An ongoing optimization loop will be maintained to maximize overall funnel performance.
The role involves creating comprehensive A/B testing plans detailing hypotheses, variables, success criteria, and learning objectives.
Ad Creative & Copy Testing
The manager will collaborate with a paid advertising agency to guide them effectively.
They will review, create, and test alternative copy angles and creatives across various paid media channels.
Project management of current tests will be coordinated with the creative team and vendors to ensure smooth operations.
Marketplace Go-to-Market Execution
Various multi-channel campaigns will be designed to recruit, onboard, and activate new Marketplace Affiliates, focusing on demand generation strategies.
The position will require balancing supply and demand growth to ensure a healthy marketplace user experience.
Performance optimization will involve tracking campaign metrics, analyzing conversion funnels, and iterating tactics to enhance marketplace growth.
Analytics & Performance Tracking
Ensuring precise and complete tracking across tools like HubSpot, Google Analytics, and WickedReports will be essential.
Weekly performance reports will be built and delivered, identifying next testing opportunities based on data insights.
SEO & Content Experiments
The manager will be tasked with creating and optimizing new marketplace product pages to drive search engine visibility and customer acquisition.
Existing webpages will be audited and enhanced to improve SEO performance and organic traffic, aligning with the social media manager on organic content strategies.
Agency & Vendor Management
Managing external agencies and vendors will ensure timely delivery and adherence to quality standards and scope.
Collaborating with the Senior Digital Marketing Manager, clear creative briefs will be developed to guide partner deliverables.
Team Leadership
Mentorship will be provided to project manage the Marketing Specialist’s professional development and help with deliverable completion.
The manager will work with the Senior Digital Marketing Manager to develop and document departmental standard operating procedures and best practices.
Required Experience and Skills
3-5 years of hands-on experience in growth marketing or performance marketing is required. Candidates must possess a proven track record in managing and optimizing marketing funnels and have experience with marketing automation platforms, particularly HubSpot and GoHighLevel.
The ideal candidate should have:
Proficiency in landing page builders like ClickFunnels, Webflow, and GoHighLevel.
Strong analytical skills using Google Analytics and marketing attribution.
Capabilities in direct response copywriting and management of external agencies.
Preferred Qualifications
Ideally, candidates should have SaaS or B2B marketing experience, as well as familiarity with affiliate marketing programs.
Knowledge of SEO and experience in content marketing related to multi-sided platform environments will be beneficial.
Personal Attributes
Candidates should be self-starter, detail-oriented, and possess strong project management skills. Being a data-driven decision maker with excellent communication skills is crucial to thrive in this fast-paced environment.
Compensation and Benefits
The position offers competitive compensation in the range of $70,000 - $85,000 USD annually. In addition to salary, the benefits package includes:
Medical insurance with employer contributions, and options for dental and vision insurance.
A 401(k) retirement plan.
A flexible PTO policy.
Opportunities for professional development.
A remote work setup stipend, in addition to being a part of a collaborative team culture focused on achieving results.
Application Instructions
To apply, candidates should submit their resume and a brief cover letter that highlights relevant growth and lifecycle marketing experience, as well as measurable results they have achieved in previous roles. Portfolio examples that illustrate successful funnel optimizations or testing programs should also be included.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
