The CareSide is a company headquartered in Perth, Australia, currently seeking a Performance Marketing Specialist to manage their advertising initiatives. This role is a contract position, offering the flexibility of working remotely and managing one's own schedule. The position requires the specialist to oversee advertising efforts primarily on platforms such as Facebook, Instagram, and Google, with potential to explore TikTok and other channels in the future.
As a Performance Marketing Specialist, you will be responsible for the following:
Develop and execute paid media campaigns that deliver measurable results on social media platforms and search engines.
Regularly consult with the design and content teams to create effective ad creatives.
Analyze campaign performance data and provide monthly reports with actionable insights to the team.
Conduct keyword research and competitor analysis to guide campaign strategies effectively.
Coordinate with other team members in conducting A/B tests to optimize Google Ad campaigns.
Contribute to team culture through participation in sprint reviews, monthly check-ins, and occasional social events.
Candidates interested in this position should possess the following qualifications:
A minimum of 4+ years of experience in managing paid search and paid social campaigns specifically for B2C brands.
Strong analytical skills enabling the candidate to interpret data well and focus on key performance indicators.
Solid understanding of Meta's algorithm, especially knowing which types of creatives resonate on platforms like Facebook and Instagram.
Proven success in optimizing Google PPC campaigns to achieve lower acquisition costs.
Ability to work independently and collaboratively in a remote setup.
Familiarity with Reddit, TikTok, or YouTube advertising is a plus.
In this role, you will be an essential part of a collaborative team, working alongside designers and content specialists. The emphasis is on teamwork and communication, ensuring that everyone involved is aligned and effectively contributing to the success of the advertising campaigns.
The role offers a competitive compensation ranging from $50-$80 USD per hour, depending on your experience and expertise.
This position is open to candidates in Anywhere in the World, but applicants from the United States, Canada, and Europe are specifically noted as preferred. The remote aspect allows for a more inclusive opportunity for a diverse pool of applicants.
The ideal candidate is not only looking for a position but is also highly motivated to make a significant impact in the digital marketing landscape. You should be a hands-on individual, eager to dive deep into various aspects of advertising, from understanding consumer behavior to assessing campaign performance. A genuine interest in continuous feedback and discussing ideas will be beneficial.
The need for a Performance Marketing Specialist indicates that The CareSide is committed to enhancing its digital marketing efforts. This role not only provides a chance to hone one’s skills in a flexible work environment but it also allows for professional growth within the company through potential networking opportunities in the broader marketing field.
Those interested can apply by visiting the provided link. Candidates are encouraged to highlight their previous experience and how it aligns perfectly with the job requirements during the application process.
This job offer was originally published on weworkremotely.com
October 9, 2025
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