TheKiddoSpace: Head of Performance Marketing

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Introduction

The KiddoSpace, an 8-figure eCommerce brand specializing in children's products, is seeking a Head of Performance Marketing. With rapid growth since its inception in 2022, the company aims to expand its influence and become a 9-figure brand. The role is fully remote, allowing you to work from anywhere in the world, and it's designed for individuals who are passionate about media buying, creative strategy, and conversion rate optimization (CRO).

Company Overview

Founded in 2022, TheKiddoSpace has quickly scaled to significant revenue levels, achieving 8 figures in sales in 2023. This growth signifies strong demand for their products across more than 15 countries. The company prioritizes innovation by introducing unique products that enhance customer life, and its ambitious goal is to hit $100 million in revenue within two years.

Job Position

The Head of Performance Marketing will be responsible for leading and supervising a full marketing team. The primary focus will be to increase Average Order Value (AOV) and overall profitability while scaling paid advertising efforts. This position is well-suited for a results-driven and detail-oriented professional looking to drive impact in a fast-growing organization. Furthermore, there is an expectation for the candidate to align their strategies with overarching business objectives.

Required Skills

Candidates must meet several qualifications to be considered for this role, including:

  • Minimum of 1-year experience as a Head of Growth or Performance Marketing in a Direct to Consumer (D2C) eCommerce brand.
  • Strong understanding of CRO, media buying, and creative strategy.
  • Intermediate knowledge in email marketing.
  • Strong analytical skills with a passion for data-driven marketing strategy.
  • Familiarity with unit economics and the relevance of offer creation.
  • Expertise in eCommerce funnels, including upsell and cross-sell strategies.
  • Intermediate copywriting skills and the ability to communicate effectively both visually and in writing.
  • Multitasking capability in a fast-paced environment.
  • A commitment to remaining on top of current marketing trends.

Responsibilities

The responsibilities of the Head of Performance Marketing include overseeing various marketing initiatives, such as:

  • Continuously monitoring and assessing performance against forecast targets, identifying gaps, and executing actionable plans to meet goals.
  • Supervising the creation of new marketing offers for products.
  • Managing upsell funnels that include Observation Call Units (OCUs), advertorials, and Video Sales Letters (VSLs).
  • Coordinating A/B testing to refine the company's funnel roadmap.
  • Collaborating with product teams to optimize upsell opportunities.
  • Ensuring effective communication and collaboration between the email marketing team and other departments.
  • Maintaining quality assurance for copy across marketing campaigns and team outputs.
  • Regularly checking on the media buying team's performance to ensure the optimization of advertisements for profitability.
  • Facilitating creative strategy discussions to enrich the creative output.

Company Core Values

TheKiddoSpace emphasizes certain core values that reflect their workplace culture:



  • Respect: Valuing the dignity of all individuals.
  • Integrity: Upholding ethical standards in business practices.
  • Transparency: Promoting open communication among teams.
  • Ownership: Encouraging accountability and learning from mistakes.
  • Growth Mindset: Focusing on continuous improvement.
  • Hard Work: Commitment is seen as a driver of success.

Why Join TheKiddoSpace?

  • The KiddoSpace provides an opportunity for professional growth as the company scales.
  • A dynamic culture that promotes challenge and support within teams.
  • The company offers perks such as yearly paid vacations and funded mentorship opportunities.
  • A competitive work environment that pushes for continuous improvement and innovation.

Compensation

The salary for this position is negotiable, demonstrating the company's flexibility in attracting top talent. The salary will reflect the expertise and value that the candidate brings to the organization. Candidates from various backgrounds are encouraged to apply, and TheKiddoSpace is committed to considering all applications fairly.

Application Process

Interested candidates are encouraged to apply via a Google Form, which is intended to streamline the application process due to the anticipated high volume of interest. Candidates should be prepared to engage fully with the application process without the expectation of individual feedback due to the sheer number of submissions.

Conclusion

For those who are eager to lead a talented marketing team and play a crucial role in scaling an innovative eCommerce brand, this opportunity at TheKiddoSpace is one to consider. Your expertise can contribute to significant growth and development in a forward-thinking company.



This job offer was originally published on weworkremotely.com

TheKiddoSpace

Anywhere in the World

Marketing

Full-time

January 18, 2025

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