Tier3 Media: Paid Ads Strategist - Meta & Google

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Job Overview

Tier3 Media is seeking a Paid Ads Strategist with expertise in Meta and Google advertising. This full-time position offers the opportunity to work remotely, focusing on clients within the medical aesthetics industry. With a portfolio of 30-35 medical spa clients, the strategist will be responsible for driving the advertising strategy, ensuring that clients not only see clicks but ultimately see engagement that leads to conversions and bookings.

Key Responsibilities

The role encompasses various responsibilities highlighting the need for a full-stack marketer who can take a comprehensive view of digital advertising. Here are the main tasks involved:

• Lead Strategy: Run weekly team meetings to discuss performance metrics and ideas for new tests. Analyze the entire funnel performance, from ads through to bookings, and make real-time decisions on campaign adjustments.
• Execute Campaigns: Daily management of Meta and Google campaigns, including writing compelling ad copy, conducting A/B testing on creatives, and optimizing landing pages.
• Think Full Funnel: Ensure all elements from the ad, landing page, and follow-up communications work together seamlessly to drive bookings, focusing on results rather than vanity metrics.
• Collaborate: Work alongside designers to create strong visual content and partner with account managers for strategic insights. Participation in client calls may be required when specific strategies need to be discussed.

Required Skills and Qualifications

To fit this position, candidates must possess a certain skill set:

• Expertise in Meta ads and a solid understanding of Google Ads, with a minimum of 3 years of proven experience producing successful results.
• Strong writing skills are crucial for developing both ad copy and landing pages that effectively convert traffic into bookings.
• A deep understanding of full-funnel marketing is essential. The candidate must be able to articulate strategy clearly during client calls and lead team meetings with a well-defined point of view.
• Applicants should have a keen interest in learning and staying updated on industry trends to constantly improve campaign performance.
• A bonus would be previous experience in the medical aesthetics field or familiarity with tools like GoHighLevel.

Company Culture and Work Environment

At Tier3 Media, the firm emphasizes a culture of growth and autonomy. Candidates must resonate with the idea of ownership over their client portfolio and the opportunity to develop their strategies while working remotely. The company prides itself on staying ahead with cutting-edge tools and provides a clear pathway for professional growth and development.

Compensation and Benefits

Though the salary is not specified, the company mentions offering competitive pay as part of the remuneration package. The company also provides remote work flexibility and promotes a healthy work-life balance. This can be particularly appealing for marketers looking for a role that allows them to manage their workload from anywhere in the world.

Ideal Candidate Profile

The ideal candidate for this position is not just a media buyer who operates in isolation. The role requires marketers whose passion lies in understanding the full customer journey, from the very first ad they click on, throughout follow-up communications, and eventually through to bookings and customer engagement.

Additionally, success in this role is defined more by client satisfaction and the growth of client business than by superficial metrics such as the number of leads generated. The firm prefers proactive individuals who take the initiative to suggest improvements and enhancements.

Final Thoughts

For job seekers interested in a position that combines creativity and strategic marketing skills, this role at Tier3 Media presents a unique opportunity. With a focus on medical spa advertising, interested candidates should apply soon, as the role is poised for impact in the growing field of digital marketing within the aesthetics industry. Tier3 Media emphasizes the transformative nature of its marketing work, aiming to connect clients not merely with leads but with real customers who are eager to engage in their services.

This job offer was originally published on weworkremotely.com