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This role at Tinybeans calls for a Fractional Growth Marketing Manager who will work closely with the Head of Marketing and the broader marketing team to devise and execute strategies aimed at driving subscriber acquisition, conversion, and retention. This key role is both strategic and hands-on, playing an essential part in scaling marketing efforts, specifically overseeing projects such as a CRM migration in alignment with the product team. The role is part-time, spanning 2-3 days per week for 2-3 months, and open to applicants from Australia, U.S., and Canada.
The Fractional Growth Marketing Manager will engage in several pivotal activities. They will focus on developing and implementing robust strategies to boost Tinybeans' subscriber base through acquisition, conversion, and retention. Managing and optimizing paid media campaigns across crucial platforms is another significant responsibility to ensure cost-effective acquisition and engagement. Additionally, the manager will oversee affiliate marketing initiatives, guaranteeing substantial contributions to subscriber growth.
Collaboration with the product team is critical in the planning and execution of a CRM migration project, ensuring seamless transitions with minimal operational disruptions. Providing mentorship and strategic oversight for campaign optimization is also part of the role, ensuring consistent approaches and outcomes across marketing efforts. Furthermore, the manager is expected to contribute to the broader growth strategy development, which includes CRM, paid media, and SEO, all driven by data to foster user acquisition and retention. They might also need to step in to manage or direct key channels during team transitions or if coverage is needed.
The ideal candidate should have over 7 years of experience in paid media growth with proven success in scaling campaigns. Additionally, over 5 years of expertise in CRM platforms focused on user segmentation, lifecycle marketing, and customer retention are required. Experience in mentoring, training, or leading teams for ongoing growth and development is also essential.
The candidate should exhibit strong analytical skills to derive and strategically act on insights from data. A proactive, collaborative attitude with exceptional communication skills and the capability to manage cross-functional projects is critical. While not mandatory, SEO expertise is beneficial, enhancing organic reach and strengthening overall marketing performance.
Success in this role requires a balance of strategic and tactical capabilities, willing to engage in high-level strategic thinking while executing tasks. A results-oriented mindset focused on meeting Key Performance Indicators (KPIs) and driving measurable outcomes is essential. Leadership and mentorship skills are required to motivate and elevate junior team members' skills. Additionally, adaptability and agility in navigating changing priorities and environments are crucial for success.
The role prefers candidates residing in Australia, the U.S., or Canada, ideally within the Pacific Time zone. Since the team is primarily based in North America and Australia, this role necessitates overlapping business hours, which can be flexibly arranged (e.g., 6am AEST).
Interested individuals can apply for this opportunity via the provided application URL.
This job offer was originally published on Jobicy
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