Tulsa Internet Marketing: Paid Media Strategist (Google & Meta) – Part-Time, LATAM (Strategy-First Role)

Overview

Tulsa Internet Marketing is a digital marketing agency headquartered in Tulsa, Oklahoma. They specialize in helping local businesses thrive through performance-driven paid media. Currently, they are seeking a Paid Media Strategist to join their team on a part-time basis. This role requires a strategy-first approach, focusing on optimizing ad performance rather than merely executing campaigns. Candidates from LATAM regions such as Argentina, Chile, Colombia, and Mexico are encouraged to apply.

Position Details

The Paid Media Strategist position at Tulsa Internet Marketing is not just about pushing buttons; it requires an analytical mindset and a knack for diagnosing ad performance issues. In this role, you will manage paid media strategies predominantly for Google Ads and Meta Ads. Collaboration with U.S. leadership is critical, as your input will shape decisions that drive measurable results for local businesses.

Responsibilities

As a Paid Media Strategist, you will take ownership of various aspects of paid media strategy, including:

Paid media strategy for Google Ads and Meta Ads
Campaign structure, testing plans, and optimization priorities
Budget pacing and performance analysis
Identifying opportunities to scale successful campaigns
Providing clear weekly insights and recommendations for the next steps

You will not be involved in building campaigns or routine maintenance tasks. Instead, your focus should be strategically directing efforts to enhance ad performance.

Requirements

To be considered for this role, candidates must possess the following skills and qualifications:

3+ years of experience managing Google Ads and Meta Ads campaigns
Proven ability to improve Cost Per Lead (CPL), Return on Ad Spend (ROAS), or lead quality through strategic testing
Strong understanding of conversion tracking, UTMs, and Google Analytics 4 (GA4)
Ability to articulate reasons for the success or failure of strategies
Comfort in collaboration, providing recommendations, and asserting when necessary
Prior experience working with U.S. clients or agencies is preferred

Work Schedule and Location

This is a part-time role requiring an estimated 6-8 hours per week. Candidates must be available for 2-3 hours of overlap with U.S. business hours (CST) on weekdays. This position is remote and exclusively for LATAM-based candidates.

Compensation

The compensation for this role ranges from $900 to $1,200 USD per month, contingent on the candidate's experience and the specific hours worked. Additionally, there is a 90-day paid trial period that comes with clear expectations. Strong performance during this period may lead to an expanded scope of work or a longer-term engagement.

Application Process

Interested candidates should submit:

1-2 examples of campaigns they strategically guided, detailing what was tested and the results achieved
A brief explanation of their decision-making process regarding testing when campaign performance plateaus
The word "Strategy" at the top of their application to indicate they have read the job description thoroughly

This approach ensures that applicants are truly engaged with the role and understand the emphasis on strategy.

In conclusion, the Paid Media Strategist position at Tulsa Internet Marketing offers a unique opportunity for professionals in digital marketing with a strategic focus. Those who meet the requirements and are eager to help local businesses achieve significant growth through informed ad strategies are likely to find this role rewarding.

This job offer was originally published on weworkremotely.com