Vidalytics: [EUROPE ONLY] GTM MarTech Engineer (Growth & Attribution) at Video MarTech SaaS

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Job Overview

The GTM MarTech Engineer position at Vidalytics is a unique opportunity for skilled engineers who also have a passion for marketing technologies. This role, open to applicants exclusively located in Europe, positions you as the technical backbone for the Go-To-Market (GTM) teams at Vidalytics. Reporting directly to the CEO, who also serves as the Chief Marketing Officer (CMO), the role is central to implementing tracking and attribution strategies that influence revenue generation across the organization.

Key Responsibilities

In this position, you will be responsible for several critical tasks:

1. Tracking and Attribution: You will own, implement, and deploy tracking across various customer journeys, incorporating technologies like Webflow, Vercel, and JavaScript snippets. Your work will enhance the operational capabilities of both marketing and revenue teams, allowing them to make data-informed decisions.

2. Technical Support for Marketers: Collaborating closely with marketers, you’ll assist in bringing complex, coded projects to life, ranging from landing pages to small applications, largely utilizing tools like Claude Code and Codex.

3. Data Insights: Working in close alignment with senior leadership, including the CMO and the Director of Business Intelligence, you will supercharge GTM data insights, moving rapidly to derive valuable information from available data.

4. Implementation of Technical Solutions: When presented with loosely defined concepts, you will convert them into concrete tracking implementations and full-stack deployments to optimize the applications used for GTM tests.

5. Enhancing Marketing Automation: You'll also be pivotal in refining marketing automation processes, ensuring that the marketing team becomes more technically proficient and self-sufficient.

6. Attribution Integrity Maintenance: Maintaining integrity across various touchpoints, including Customer Relationship Management (CRM) systems and advertising platforms, will be essential. You will be responsible for helping to deploy server-side split tests and provide backend logic to track customer actions.

7. SQL Responsibilities: Though noted as a nice-to-have, writing SQL queries to explore data and build dashboards will enhance your contribution to the decision-making process.

Required Skills and Qualifications

Candidates for this role should have a robust set of skills that straddle both engineering and marketing. Here are the critical qualifications:

• Proven experience as a full-stack engineer with a strong grasp of marketing systems.
• Familiarity with web attribution practices and tools like Google Tag Manager, Meta's CAPI, and Google Ads.
• Solid JavaScript skills, especially in tracking and event handling in browsers.
• Experience with low-code automation tools such as n8n and Zapier is essential, as these will be frequently used in daily tasks.
• Understanding of analytics and dashboarding tools such as Grafana and PostHog.
• Strong general communication skills in English, both written and verbal, are crucial for collaboration.
• A knack for problem-solving and a proactive mindset will be beneficial. The role requires someone who can work independently and is comfortable with ambiguous specifications.

What a Day Looks Like

In this full-time position, you will engage with multiple teams and contribute to various projects. Your days will likely consist of meetings with the marketing and revenue teams, coding sessions to implement tracking, and discussions on data strategies with business intelligence leaders. This is not a stagnant role; the fast-paced environment will challenge you to adapt and respond to new marketing needs and technologies.

Compensation and Benefits

While specific salary figures are not mentioned in the provided details, Vidalytics offers a compelling work environment that includes:

• A high-performance company culture where innovation is encouraged, and results are celebrated.
• 20 days of Paid Time Off (PTO) each year, promoting a good work-life balance.
• Professional development support, including financial assistance for education such as classes and conferences to aid in your career growth.
• A respectful and kind workplace, where everyone is treated like family. Collaboration and open communication are core tenets of the company's philosophy.

Company Culture

Vidalytics thrives on values that prioritize growth, transparency, and meritocracy. With an emphasis on a scrappy startup mentality, employees are encouraged to take initiative and ownership of their work. The company aims to sustain a flat organizational structure, minimizing office politics and encouraging direct conversations around ideas both big and small.

Conclusion

If you're a tech-savvy individual with a drive for marketing, and you're looking for a role that provides the chance to make substantial contributions to a growing company, the GTM MarTech Engineer position at Vidalytics could be a perfect fit. Your efforts will play a pivotal role in the success of the marketing and revenue growth strategies, placing you on the front lines of digital marketing innovation.

This job offer was originally published on weworkremotely.com