Video & Social Media Specialist

Related keywords: social media marketing remote jobsocial media remote jobdigital marketing remote job

This page contains product affiliate links.

Job Overview

The job position is for a Video & Social Media Specialist at Xgrid. The company seeks an individual with a creative mindset and a data-driven approach to enhance their visual storytelling and social media growth. The primary responsibility of this role will involve managing the company's presence on social media platforms, specifically LinkedIn and YouTube, while engaging in various content creation activities such as editing podcasts and designing engaging thumbnails.

Responsibilities

The role encompasses a variety of responsibilities that directly support the company's branding and communication efforts. These include:

Content Creation & Editing:

• Edit and produce high-quality podcast episodes, ensuring that audio and video outputs meet professional standards.
• Design engaging social media videos, thumbnails, and promotional clips predominantly using Canva.
• Ensure all video content is aligned with the brand’s identity and optimized for effective social media performance.

Social Media Management:

• Actively manage and grow Xgrid's LinkedIn and YouTube channels through the publication of consistent high-quality content.
• Experiment with various video formats, appropriate posting times, and innovative engagement strategies to optimize reach and effectiveness.
• Monitor performance analytics to identify trends, thereby enhancing overall engagement through insightful adjustments.

Growth & Experimentation:

• Conduct A/B testing on thumbnails, titles, and content styles to assess impact on click-through rates (CTR) and viewer retention (watch time).
• Stay informed about any algorithm changes on targeted social media platforms and apply best practices accordingly.

Collaboration & Coordination:

• Collaborate with marketing, content, and design teams to effectively align video strategies with broader company campaigns.
• Assist in transforming long-form content into concise clips for social media platforms to maximize engagement and visibility.

Required Skills

Candidates should possess a comprehensive skill set that aligns with the responsibilities of the position. The key requirements include:

• A minimum of 2 years' experience in video editing, social media management, or content creation.
• Proficiency in Canva and basic video editing software such as CapCut or Premiere Pro.
• A strong design sense to create attractive thumbnails and visuals that effectively engage audiences.
• A solid understanding of the algorithms governing LinkedIn and YouTube, including knowledge of SEO and growth tactics.
• An analytical mindset towards tracking performance metrics to derive actionable insights and drive strategic adjustments.
• Excellent communication skills paired with the capacity to thrive in a collaborative, fast-paced environment.

Preferred Qualifications

While not strictly mandatory, certain qualifications may give applicants an edge:

• Experience conducting A/B testing on social media platforms, especially regarding visual content.
• Basic knowledge of marketing automation and project management tools, such as HubSpot, Asana, or Trello.
• Flexibility in work hours is encouraged, including occasional evening hours for timely content uploads.
• A bachelor’s degree in Marketing, Media, Design, or a related field is preferred but not strictly required.

Position Benefits and Opportunities

Working with Xgrid affords the individual numerous opportunities to enhance their skills and grow professionally within a supportive team environment. Potential benefits may include:

• Engaging work that merges creativity with analytical thinking.
• Opportunity to make a meaningful impact on the brand’s public image and digital footprint.
• Gain experience in a collaborative work setting, learning from various professionals in marketing and content creation.

Salary Information

While the specific salary for the Video & Social Media Specialist role is not mentioned, industry standards for similar positions can range significantly based on experience and location. Typically, candidates can expect compensation reflective of their expertise in social media management, video production, and content strategy, particularly in the U.S. market.

Conclusion

In summary, the Video & Social Media Specialist position at Xgrid is ideal for individuals passionate about storytelling through digital media and social platforms, equipped with both creative and analytical skills. As a full-time role based in the United States, candidates will have the chance to interact with innovative marketing strategies while also contributing to the company’s growth on vital social channels.

This job offer was originally published on himalayas.app