Volcano Builders: Google PPC Specialist (Freelance / Part-Time / Overseas)

Position Overview

Volcano Builders, a construction company based in Seattle, WA, is seeking a Google PPC Specialist. This position is freelance and part-time, allowing candidates to work from anywhere in the world. The role focuses on optimizing Google Ads for lead generation rather than e-commerce, explicitly targeting high-intent searches and improving cost per lead (CPL).

Core Responsibilities

The role’s main focus will be on building, managing, and optimizing Google Search campaigns. The primary responsibilities include:

Keyword research: Understanding keywords, negatives, and match types is crucial.
CPL improvement: A significant aspect of the job is enhancing the quality of leads rather than just increasing their volume.
Conversion tracking: Familiarity with tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking conversions is preferred.
Weekly optimization: Conducting weekly adjustments to campaigns and providing short performance reports.
Wasted spend management: The ability to aggressively eliminate ineffective spending is crucial for the success of campaigns.

Bonus Skills

While the primary focus is on Google PPC, possessing skills in the following areas can enhance the candidate's profile:

Google Local/Maps: Experience with Google My Business (GMB) ranking can be beneficial.
Meta Ads: Knowledge of Facebook and Instagram advertisements is a plus but is not the primary focus for this position.

Desired Candidate Profile

To succeed in this role, Volcano Builders is looking for candidates who:

Have proven experience in Google Ads, specifically in lead generation campaigns.
Understand the challenges of local service businesses and are adept in navigating them.
Have a strong obsession with refining search terms and managing negative keywords.
Demonstrate comfort in working with limited budgets.
Can articulate their strategies and actions clearly, potentially via tools like Loom for video explanations.
Are reliable, responsive, and disciplined in their work habits.

Not a Good Fit If

Volcano Builders explicitly states that they are not looking for:

Marketing agencies.
Full-stack marketers who offer generic marketing solutions.
Set-and-forget PPC managers who do not actively engage in campaign management.
Anyone who simplifies Google Ads by claiming they don't require much effort or attention.

Compensation Details

The payment structure for this position is hourly and varies based on skill level. Candidates are expected to work between 8 to 12 hours per week. There are performance bonuses tied to achieving specific CPL and lead quality targets, making this position rewarding for candidates who excel.

Additionally, there is a 30-day paid trial period for new hires, offering the opportunity for long-term employment based on performance.

Application Process

To apply for the Google PPC Specialist position, candidates must submit a clear and concise application that includes:

A short introduction (no lengthy essays).
Details of Google Ads experience, including years and niches.
One to two examples of accounts previously managed (screenshots are acceptable).
Insights into how they improve lead quality beyond just cost per lead.
Their hourly rate and weekly availability.

Applicants must follow the instructions precisely; failure to do so will result in disqualification from consideration.

Conclusion

Candidates looking for a flexible, freelance position as a Google PPC Specialist should find this opportunity with Volcano Builders appealing. The emphasis on local service business knowledge and the objective of enhancing lead quality makes this position suitable for those passionate about digital advertising, specifically within the construction sector. If you fit the description and are eager to optimize PPC campaigns effectively, consider applying for this role.

This job offer was originally published on weworkremotely.com