Volcano Builders, a construction and home improvement company, is looking to hire a Paid Social Specialist to work exclusively with Meta ads. This position is a contract role that's available for remote work, specifically targeting applicants from LATAM (Latin America). The company seeks a diligent media buyer with a clear focus on ad performance rather than a broader marketing approach. The position is focused on running paid social ads without the need for organic marketing activities.
Role and Responsibilities
In this role, you will be tasked with:
Running Facebook and Instagram ads (Meta only).
Building and managing local lead generation campaigns.
Optimizing target audiences, budgets, and ad structures to improve ad performance.
Directing creative testing; your role will involve making decisions on what to test rather than executing the edits.
Monitoring cost-per-lead (CPL) and general campaign performance on a weekly basis.
Working transparently within the company's ad account.
This position emphasizes performance monitoring and requires you to ensure your metrics align with the company's goals.
What You Will Not Do
The position is strictly limited to paid social advertising, so the following responsibilities are not included:
Organic social media tasks.
Content posting.
Video editing or use of editing applications such as Canva.
Managing Google Ads, GMB, or Yelp.
Communicating with clients directly regarding their accounts.
Required Skills
The successful candidate must meet several non-negotiable requirements:
Proven experience with Meta Ads (Facebook and Instagram) for local services.
Demonstrated history of managing ad accounts personally rather than through oversight of a team.
Ability to be strictly evaluated on performance metrics, such as CPL and campaign effectiveness.
Clear communication skills to explain your campaign structuring, creative testing mechanisms, and CPL control strategies.
A reliable reporting process on your activities and results to provide transparency to the company.
Compensation and Work Schedule
Compensation for this role is structured in a unique way:
A base salary will be provided.
There is a performance bonus linked to results, specifically focusing on CPL or booked appointments.
A monthly cap applies during the trial period of the contract, with potential for long-term in-house placement based on performance.
The expected workload is estimated to be around 5–8 hours per week. Work is to be conducted asynchronously, with one scheduled weekly call to ensure alignment and updates on campaign performance.
Application Process
To apply for this opportunity, candidates must comply with specific application instructions:
A short introduction, no longer than 5–6 lines, should be included.
Screenshots of Meta ad accounts managed by the applicant must be provided.
Clear reports on CPL results for local service campaigns.
A brief explanation on how you typically structure a local Meta lead campaign.
It’s essential to note that applications without the required screenshots will not receive replies, emphasizing the importance of demonstrating real-world experience in the ad management space.
Ideal Candidate Profile
This position is particularly suited to:
Experienced paid social media buyers located in LATAM.
Freelancers who have grown tired of agency structures and wish to perform without that framework.
Performance-driven individuals who are eager for the potential financial upside based on their results in marketing campaigns.
However, this opportunity is not ideal for:
Beginners in the field of paid social media.
Content creators or those focused on organic growth strategies.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
