Montu is recognized as Australia’s largest healthtech business dedicated to alternative healthcare. Established in 2019, the company supports patients, doctors, and pharmacies through various services. The key offerings include the Alternaleaf clinic, accredited healthcare education via its SAGED platform, and dispensing solutions to pharmacies through Leafio. Montu is also the founding member of Cannabis Council Australia, advocating for legislative changes in the healthcare landscape. Within a short span, Montu has achieved recognition as Australia's fastest-growing tech company in the Deloitte TechFast 50 list, with remarkable revenue growth of 26,000% and 9,000% in successive years. It was also ranked as #1 on LinkedIn's Top Startups Australia 2024, solidifying its position in the healthtech marketplace.
Job Title and Location
The job opening is for the position of Vice President of Marketing, which is a fully remote role based in Australia. However, the company provides access to co-working spaces in cities like Sydney, Melbourne, and Brisbane for added convenience.
Role and Responsibilities
As the VP of Marketing, the candidate will play a crucial role within the Executive Leadership Team, focusing on driving growth and retention of Montu’s patient base. The responsibilities include:
Marketing & Growth Strategy
Develop and implement a comprehensive marketing and growth strategy aligned with the company’s objectives.
Translate business goals into actionable marketing roadmaps with measurable KPIs for acquisition, lifecycle, and retention.
Identify emerging market opportunities and patient behaviors to make informed investment decisions for sustainable growth.
Data-Driven Decision Making
Leverage internal and external data to uncover insights into patient behavior affecting retention and conversion.
Work with data teams to develop predictive models that identify churn risks and opportunities to improve lifetime value.
Create dashboards and robust reporting infrastructures to ensure real-time performance visibility across various funnels.
Acquisition, Retention & Lifecycle Optimization
Lead the development of a diversified acquisition engine across paid, owned, and earned channels.
Implement strategies to optimize Customer Acquisition Cost (CAC) and develop scalable brand positioning.
Collaborate with product and clinical teams to enhance patient engagement and experience, aiming to lower churn rates.
Churn Prevention & Predictive Modeling
Partner with analytics teams to build churn models and develop proactive retention strategies based on behavior.
Monitor and refine frameworks continuously to adapt to changing drivers of churn.
Market Intelligence & Differentiation
Analyze competitor activities and patient feedback to refine Montu's strategic positioning within the healthcare sector.
Ensure compliance with regulatory standards while establishing the organization as a key player in the industry.
Executive & Cross-Functional Leadership
Collaborate closely with other business unit leaders to align marketing initiatives with product and clinical functions.
Serve as a strategic partner to the CEO and Board, contributing to growth planning and investment strategies.
Foster a culture of innovation driven by personalisation and measurable impact.
Required Skills and Qualifications
Candidates applying for the position of VP of Marketing should possess:
Significant executive-level marketing experience (ideally at the CMO or VP level) within a regulated industry, especially in Direct-to-Consumer (D2C), e-commerce, or SaaS environments.
A proven track record of scaling revenue in high-growth scenarios.
Experience in managing substantial marketing budgets with performance metrics for clear Return on Investment (ROI).
Skills in building structured retention strategies, especially in subscription or recurring revenue environments.
Additional Information
Joining Montu means becoming part of a high-performing, fast-paced team positively impacting Australia’s healthcare sector. Benefits offered to employees include:
Access to SAGED courses for continuous learning.
Discounts with over 450 retailers through a recognition program.
The freedom and flexibility of a full-time remote position with opportunities for in-person collaboration.
Mental health support and a private health insurance discount via Medibank.
Up to 8 weeks of paid parental leave and work-from-home equipment allowances.
This position is not only about leading marketing initiatives but also about being part of a rapidly growing industry that strives for better health outcomes for countless patients. Montu's commitment to providing a barrier-free recruitment process further underscores its inclusive workplace environment.
This job offer was originally published on jobicy.com
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