Welltech: Product Growth Manager

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Overview of Welltech

Welltech is a global company with Ukrainian roots transforming the wellness landscape. With a powerful mission to encourage individuals to start and maintain healthy habits, Welltech has successfully supported 25.5 million users through their innovative applications. Currently, the company boasts a remote-friendly workforce of over 700 professionals and operates from multiple hubs across Cyprus, Ukraine, Poland, Spain, and the UK. The organization promotes ideas of wellness and personal growth through its range of applications, including Muscle Booster, Yoga-Go, and WalkFit.

Position Summary

The role of Product Growth Manager at Welltech is pivotal for the ongoing success and user growth of their health and fitness applications. The ideal candidate will create and optimize acquisition funnels with focused efforts on improving subscription conversion, enhancing Average Revenue Per User (ARPU), and expanding audiences. This role requires a mix of data analysis, experimentation, and insights to generate meaningful improvements that impact millions of users. The work environment is described as fast-paced, where the ability to adapt and thrive is highly encouraged.

Key Responsibilities

The Product Growth Manager will undertake several core responsibilities, including:

• Generate and prioritize hypotheses: Focus on enhancing conversion rates and ARPU for quiz funnels driving most new user acquisition.

• Own end-to-end funnel experiments: This involves planning, launching, analyzing, and iterating changes through A/B testing methodologies.

• Develop product insights: Utilize analytics, user feedback, and competitor research to derive deep insights into product performance and user behavior.

• Support user acquisition: Create tailored end-to-end experiences based on audience segmentation and traffic sources.

• Collaborate across teams: Partner with design, engineering, analytics, content, and product teams to implement funnel improvements effectively.

• Manage user expectations: Bridge the gap between marketing and product initiatives to facilitate users on their path to healthier living.

• Innovate funnel concepts: Design new concepts that resonate with emerging trends in health and fitness.

Required Skills

The position demands the following qualifications:

• 3+ years of relevant experience: This could be in Growth, Product Management, Product Marketing, or Conversion Rate Optimization (CRO) roles.

  

• Strong experimentation expertise: An in-depth understanding of A/B testing methodologies is essential.

• UX and user research knowledge: The candidate should possess solid knowledge in user experience design principles and user research practices.

• Analytical skills: A degree of comfort with product data and the analytics process is required to draw conclusions from performance metrics.

• English proficiency: The candidate should have at least a B2 level in English, indicating an ability to communicate effectively.

Candidate Journey

Welltech ensures a structured hiring process, which includes:

• Recruiter Call: Initial conversation to assess compatibility and fit.

• Meet a Team Member: An opportunity to gauge the team dynamics and managerial styles.

• Skills Assessment: Evaluation of relevant skills tied to the role's requirements.

• Leadership Interviews: Final discussions to confirm alignment with company values and leadership style.

Work Culture at Welltech

Grow Together

• The company promotes a culture that strongly emphasizes both personal and professional growth. Employees are nurtured to learn, evolve, and succeed together.

Lead by Example

• Each team member is regarded as a leader, emphasizing the importance of taking the initiative and making a meaningful impact in the organization.

Results-Driven

• Welltech values achieving real outcomes, focusing on the difference made by every employee, not merely the effort exerted.

We Are Well-Makers

• The company's overarching goal is to contribute to the creation of a healthier world, embodying the spirit of wellness through collective efforts.

Conclusion

In summary, the Product Growth Manager role at Welltech is a unique opportunity for candidates who are passionate about health and wellness, eager to drive results through data-driven decision-making, and seeking to contribute to a positive impact on users' lives. With a supportive work culture and a commitment to personal and professional growth, successful candidates can expect not only to thrive in their roles but also to be part of a larger movement aimed at making well-being a tangible reality for millions.

This job offer was originally published on weworkremotely.com