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WEX is seeking a dedicated Product Marketing Manager III to lead the strategy and marketing efforts for its fleet solutions. This position is remote, but candidates must reside within 30 miles of specified cities: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. The core focus of the role involves managing the go-to-market strategy for WEX's fleet card solutions, enhancing the value of electric vehicle (EV) offerings, and boosting their adoption across both traditional and new fleet segments.
The role encompasses several critical responsibilities designed to have a substantial impact on WEX's marketing strategy. Key aspects include:
Positioning and Messaging: As the PMM, you'll own the messaging pillars and value propositions tailored to fleet managers, guiding the narrative for traditional and EV offerings. Your goal will be to transform complex technical capabilities into relatable stories that can easily resonate with buyers.
Launch Management: You’ll be instrumental in leading cross-functional teams to support new EV feature rollouts and fleet partnerships. Building adoption programs to enhance customer onboarding is crucial to ensuring users find significant value from their initial experiences with the service.
Sales Enablement: Creating impactful sales tools—such as pitch decks, battlecards, and playbooks—will be essential. Providing ongoing insights and updates to sales teams will enhance their effectiveness in pitching WEX’s solutions to potential clients.
Market Insights: Conducting thorough primary and secondary research about fleet managers will position you to make strategic recommendations based on customer feedback and market dynamics. Staying aware of industry trends like EV adoption rates and regulatory changes will be a vital part of this role.
Performance Measurement: Your analytical skills will come to the forefront as you define key performance indicators to gauge the success of marketing initiatives, such as customer satisfaction and adoption rates.
Candidates should possess a blend of skills and experiences suitable for this role. Requirements include:
Experience: A minimum of 3–5 years in relevant work experience, particularly in product marketing or related functions in B2B SaaS, fintech, payments, or mobility. At least 2 years of specific product marketing experience is essential.
Marketing Acumen: Proven experience in building effective go-to-market strategies, crafting messaging, and developing enablement content for sales teams.
Analytical Skills: A strong analytical background is necessary, enabling you to validate market assumptions and draw impactful insights from the data.
Exceptional Communication: Candidates should excel in writing and presentation skills, crucial for clearly conveying complex information in a comprehensible manner.
Educational Background: A Bachelor’s degree in marketing, business, communications, or a related field is required. Familiarity with the fleet, energy, or EV industries would be an advantage.
This position is pivotal for WEX as fleet operators play a significant role in its business model, particularly during the transition towards electric vehicles. By developing a compelling narrative around WEX's offerings and positioning the company as a leader in this evolving sector, the Product Marketing Manager will be at the heart of initiating real change and spurring both customer engagement and loyalty.
The compensation for this position ranges from $94,000 to $125,000, corresponding to the skills and experiences candidates bring to the role. WEX offers a competitive total compensation package, which includes sales commission eligibility, non-sales role bonuses, and various other benefits such as health, dental, vision insurance, retirement savings plans, and tuition reimbursement. These elements are aimed at supporting the personal and career growth of employees.
WEX's new Product Marketing Manager III role is an excellent opportunity for candidates passionate about product marketing and the evolving fleet management landscape, especially regarding the shift towards electric vehicles. With responsibilities spanning from strategy development to execution and market insights, this position will not only influence the company's future but also enable personal and professional growth for the individual in this role.
This job offer was originally published on weworkremotely.com
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