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Wood Mackenzie, a globally recognized data and analytics business, is on the lookout for a Growth Marketing Director focusing on Financial Services and Trading. The company is headquartered in Houston, Texas, but the role is remote based in California. Wood Mackenzie prides itself on its deep expertise and insights in various sectors, particularly renewables, energy, and natural resources. They leverage over 50 years of experience in delivering reliable insights that allow businesses and governments to navigate towards a sustainable future.
The Growth Marketing Director is a strategic, data-driven, and collaborative role charged with leading a team of global marketers. The key responsibilities include:
Developing and Executing Global Growth Marketing Strategies: Manage and optimize strategies aimed at pipeline creation and revenue progression through new customer acquisition and customer growth activities.
Collaborative Campaign Execution: Work closely with vertical sales and product leadership within Financial Services and Trading to build and deploy marketing campaigns throughout all stages of the marketing funnel. This includes account-based marketing strategies that need continuous performance optimization.
Team Leadership and Performance Management: Directly manage the vertical growth marketing team to ensure comprehensive marketing strategies are executed effectively. Continuous performance monitoring will be required to create a culture focused on improvement and optimization across various marketing initiatives.
Cross-Functional Collaboration: Collaborate with multiple teams, ensuring alignment in strategies across event marketing, product marketing, digital demand creation, and corporate marketing.
Budget Management: Oversee marketing budgets and vendor relationships, ensuring that all activities yield positive ROI. Tracking and reporting on KPIs to inform stakeholders of performance metrics is also critical.
To be a suitable candidate for this position, the following skills and qualifications are essential:
Extensive B2B Marketing Experience: Proven success in driving growth in a B2B marketing environment, particularly in areas related to global growth, demand generation, and performance marketing.
Familiarity with Marketing Funnel: A solid understanding of the complete marketing funnel, customer journeys, and effective lead lifecycle management is foundational for this role.
Integrated Campaign Experience: Candidates should have experience managing multi-regional campaigns across diverse marketing channels including digital and events.
Marketing Analytics Proficiency: Proficiency in analytics and CRM platforms (such as Salesforce) and the ability to adopt AI tools for pipeline creation are desirable.
Strong Analytical and Communication Skills: Exceptional analytical skills and the ability to communicate effectively across functions and stakeholders are crucial to succeed in this role.
While the specific salary range was not disclosed in the original job description, candidates can typically expect competitive salaries within the marketing sector, especially for leadership positions in a globally recognized firm like Wood Mackenzie. Benefits likely include standard offerings such as health insurance, retirement plans, and opportunities for professional development given the company's commitment to a collaborative and high-performance work culture.
Wood Mackenzie embodies a set of values that include:
Inclusivity: They believe in succeeding together and embracing diverse teams.
Trust: Building a trusting culture is integral, allowing teams to operate effectively.
Customer Commitment: The customer remains at the core of their decisions, ensuring that service delivery aligns with client needs.
Future-Focused: The company emphasizes the importance of forward-thinking strategies that accelerate change.
Curiosity: Encouraging team members to turn knowledge into actionable insights is a driving principle of the company.
Interested candidates are encouraged to apply for this position on the Wood Mackenzie careers page or through job boards such as We Work Remotely. Given the job's requirements and the competitive nature of the field, crafting a compelling resume that speaks to experience in marketing leadership and data-driven strategy will significantly enhance the application.
In conclusion, the position of Growth Marketing Director at Wood Mackenzie presents a unique opportunity for seasoned marketing professionals to leverage their skills in a reputable firm while engaging in impactful work within the realms of financial services and trading. The role demands a balance of analytical skills and leadership capabilities, making it perfect for a strategic thinker with a passion for data-driven marketing.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
