YouCanBookMe: Email Marketing Manager

Related keywords: email marketing remote jobmarketing manager remote jobremote job project manager

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Position Overview

YouCanBookMe is seeking an Email Marketing Manager for a 12-month contract role that is entirely remote. The key requirement for this position is that candidates must have a minimum of 4 hours overlap with EU working hours, making it a flexible job opportunity for those in different regions, particularly in Europe, North America, and Central America. This role comes with the potential for long-term employment, which is attractive for professionals looking for stability in a rapidly changing job market.

Key Responsibilities

The Email Marketing Manager will have comprehensive responsibilities that focus on harnessing the power of email marketing to boost product adoption, enhance user engagement, and drive conversion rates through targeted campaigns. Major responsibilities include:

• Email Campaign Management: Planning, creating, and executing various email marketing campaigns, which encompass product emails, newsletters, and invitations to webinars.

• Workflow Automation: Developing and optimizing automated workflows that support onboarding, cancellations, lead nurturing, and customer engagement strategies.

• Strategic Planning: Aligning email marketing efforts with overall business objectives to ensure that campaigns contribute to revenue generation and customer retention.

• Cross-Functional Collaboration: Collaborating with multiple teams, including product, customer support, finance, and design, to ensure timely and relevant messaging that resonates with the target audience.

• Content Creation: Writing compelling emails in US English that focus on driving conversions and user engagement.

• Email Design & Execution: Utilizing HubSpot for email creation, including segmentation and automation. While basic HTML knowledge is advantageous, it is not mandatory.

• A/B Testing & Optimization: Conducting testing on various elements of the emails, such as subject lines and calls-to-action (CTAs), to maximize engagement and conversions.

• Analytics & Reporting: Monitoring key performance metrics like open rates, click-through rates (CTR), and conversion rates to continuously improve the effectiveness of email campaigns.

Key Objectives & Challenges

The successful candidate will be tasked with overcoming specific challenges that impact the overall effectiveness of email marketing, including:

• Improving conversion rates among free users transitioning to trial accounts and those moving from trial to paid subscriptions.

• Increasing user engagement with the product and reducing churn through enhanced education and onboarding experiences.

• Ensuring high levels of email deliverability and engagement while managing a large-scale email database efficiently.

Required Skills and Experience

To excel in this position, the candidate will need to possess significant qualifications and experience:

• At least 4 years of experience in email marketing, particularly with a focus on SaaS or software environments.

• Proven experience in managing large-scale email databases effectively.

• Proficient in email marketing automation tools, with a preference for HubSpot, although other tools will also be considered.

• Exceptional copywriting skills tailored towards conversion and engagement-driven emails.

• Strong analytical skills with demonstrated capability in reporting and optimizing campaign performance.

• Attention to detail in order to guarantee proper segmentation and timely execution of campaigns.

• Familiarity with A/B testing and performance optimization techniques.

• Basic proficiency in Canva or similar tools to create visual content associated with email campaigns and communications.

Nice-to-Have Skills

While not required, several additional skills would be beneficial for candidates:

• Basic HTML knowledge for formatting emails effectively.

• Experience with HubSpot's lists, workflows, and automation capabilities.

• Understanding the SaaS customer journey and the principles of lifecycle marketing.

Desired Soft Skills and Attributes

In addition to technical capabilities, the following soft skills and attributes are vital for the Email Marketing Manager role:

• High Collaboration Skills: Ability to work seamlessly across various teams to gather information from different stakeholders.

• Attention to Detail: Ensuring accuracy in segmentation, personalization, and timing of email deliveries.

• Project Management Skills: Capability to manage multiple campaigns along with their respective deadlines.

• Creative & Strategic Thinking: Ability to craft compelling messaging while considering the bigger picture and long-term goals.

• Positive Attitude & Energy: An enthusiastic and proactive approach to work, with a willingness to learn and adapt is highly valued.

Application Process

Candidates interested in applying for the Email Marketing Manager role are encouraged to send their CV to jobs@youcanbook.me. It is recommended to include details on current location and salary expectations, as well as examples of previous email campaigns that the applicant has worked on.

In summary, the Email Marketing Manager role at YouCanBookMe offers an exciting opportunity to manage impactful marketing strategies while working in a flexible, remote environment with room for career advancement.

This job offer was originally published on weworkremotely.com