Zanda Health: Manager of Branding & Communications

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Position Overview

The role at Zanda Health is for the Manager of Branding & Communications. The selected candidate will serve as the public face of the company, playing a vital role in shaping the brand and enhancing customer engagement. This position is tailored for someone passionate about leading communication strategies while working in a fast-paced environment.

Key Responsibilities

This hands-on leadership position encompasses various responsibilities aimed at driving brand awareness and customer relationships. The new manager will:

• Customer Communications: Create clear and engaging messaging tailored for a diverse customer base to foster engagement and retention.

• PR & Media: Design and execute innovative public relations campaigns that increase brand visibility and secure media placements across significant platforms such as podcasts, webinars, and press releases.

• Partnerships: Build and grow strategic partnerships to expand reach and strengthen brand influence.

• Content Creation: Lead the production of engaging content including blogs, videos, podcasts, and webinars, showcasing product value and educating potential customers.

• Website & Engagement: Oversee the website's content strategy ensuring alignment with brand standards while promoting user engagement.

• Brand Integrity: Ensure all communications uphold the brand's guidelines, maintaining a strong identity across platforms.

• Team Leadership: Inspire and manage a dynamic team of brand and communications professionals to achieve key objectives while fostering a collaborative work environment.

Key Objectives

The manager will focus on several objectives including:

• Increasing brand awareness and customer sign-ups through targeted campaigns.
• Successfully executing Zanda’s new branding across top industry channels.
• Enhancing community engagement through interactive content.
• Promoting feature adoption and building customer confidence through effective training materials.
• Strengthening the partner program for mutual growth.
• Establishing Zanda as a leader in both Australian and international markets.

Required Qualifications

To be considered, applicants should possess:

• Education: A bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.

• Experience: Proven experience in brand management and communications, ideally in a SaaS or health technology environment.

• Team Leadership: Demonstrated experience in managing and motivating a team effectively.

• Startup Savviness: Comfort in navigating fast-paced and dynamic startup environments.

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• Communication Skills: Exceptional written and verbal skills with an ability to simplify complex concepts.

• PR Acumen: Proven experience managing PR campaigns and cultivating strong media relationships.

• Comfort with Video: Capable of creating engaging video content and public engagement on camera.

• Creativity and Innovation: A knack for generating new ideas and innovative campaigns in branding.

• Bonus Skills: Connections within allied health or private health practices.

Personal Attributes

Ideal candidates should also embody personal qualities that are appealing to Zanda Health:

• Energy and a positive, action-oriented attitude.
• A champion's spirit that thrives in building enthusiasm and collaboration.
• Extroverted nature eager to connect with customers and partners.
• Results-driven mindset adept at multitasking and meeting deadlines.
• Adaptability and a willingness to embrace new ideas and changes.

Work Environment and Benefits

Zanda Health offers a remote work environment where team members can operate from anywhere, aligning with the company’s distributed team philosophy. Significant benefits include:

• Paid Time Off: 30 days of paid leave annually.

• Flexibility: Options for flexible working hours to accommodate personal commitments.

• Competitive Pay: The company invests in quality talent, offering competitive salaries.

• Learning & Growth Opportunities: Support for continuous personal and professional development.

• Team Culture: Employees can expect to work within a supportive and driven team with diverse backgrounds and specialties.

• Meaningful Work: The opportunity to contribute to impactful healthcare solutions that positively affect clients and their patients.

Zanda Health is seeking individuals who are energized by helping health practitioners and making a difference. Their growth trajectory and focus on personal and professional development promise an exciting opportunity for career-driven individuals.

Conclusion

This position as Manager of Branding & Communications with Zanda Health is designed for someone passionate about brand management and communications in the healthcare sector. Candidates who meet the requirements will find an opportunity to influence the company's visibility, drive customer engagement, and work in an empowering and innovative environment that values personal growth. Interested applicants are encouraged to apply and become part of a mission-driven team.

This job offer was originally published on weworkremotely.com