Zappier: Campaign Marketing Manager (AI Enterprise)

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Job Overview

Zappier is looking to hire a Campaign Marketing Manager to spearhead scaled outbound marketing strategies. This role is particularly focused on utilizing product engagement signals and usage data to create prioritized outreach strategies that effectively target the right customers at the appropriate times. Candidates should possess strong interpersonal skills and a passion for crafting messaging that resonates with potential clients.

Key Responsibilities

As the Campaign Marketing Manager, you will be tasked with:

• Leading campaign planning: You will use signals derived from product usage and intent to dictate the timing, audience selection, and outbound priority.
• Crafting outbound messaging: Develop and refine messaging that resonates with enterprise-level AI use cases. Your messaging should align seamlessly with the core values and positions of the product.
• Collaboration with Product Marketing: You'll partner with the Product Marketing team to translate product positioning into narratives that are ready for outbound efforts.
• Working with RevOps: Collaborate with the Revenue Operations team to define the targeting strategies, routing profiles, performance metrics, and attribution measures.
• Enabling the Sales team: Provide assistance in developing sequences, messaging frameworks, and actionable guidance to enhance sales efforts.
• Measuring impact: Track and analyze key performance indicators such as reply rates, meeting bookings, pipeline sourcing, and overall conversion rates to gauge the effectiveness of your campaigns.
• Continuous improvement: You will refine and test different subject lines, personalization, and messaging angles to maximize efficiency and impact across outreach efforts.

Required Skills and Qualifications

To be a strong candidate for this role, you should possess the following skills:

• 5+ years of B2B marketing experience with a strong focus on Enterprise outbound programs. Candidates should have a proven track record within the domain, focusing on outbound engagements.
• A history of success in writing high-performing sales emails at scale. The ability to create engaging, persuasive content that drives conversion will be crucial.
• Experience in running integrated campaigns across various channels, including digital, events, and partner channels, along with the ability to measure the impact of these campaigns.
• A solid understanding of enterprise buying behavior, particularly within the sectors of AI, automation, or transformation. An in-depth comprehension of the decision-making processes in these areas is critical.
• Willingness to test, iterate, and scale programs to accommodate large audiences.
• An AI-forward mindset with practical experience using AI technologies to amplify speed, relevance, and quality of campaigns.
• Proficiency in HubSpot, Gong Engage, and other modern outbound engagement platforms. Familiarity with these tools can provide a significant advantage in executing platform-based campaigns effectively.

Who Should Apply?

This position is ideal for candidates who are passionate about outbound marketing and enjoy turning product insights into actionable strategies. If you thrive in a data-driven environment, love to experiment with creative messaging, and can navigate the complexities of enterprise-level campaigns, you will find this role fulfilling. Additionally, candidates considering a remote work environment will appreciate that Zappier extends opportunities to work from anywhere globally, although there are country-specific considerations to keep in mind.

Application Process

The anticipated timeline for applications is approximately 30 days from the job posting date. Therefore, it's important to apply early, as the application window may close sooner if a high volume of applicants are received or if the position is filled sooner than anticipated.

Conclusion

The Campaign Marketing Manager position at Zappier offers an exciting opportunity to lead outbound marketing strategies in an AI-focused context. With the chance to refine impactful messaging, collaborate with product teams, and apply a strategic mindset to campaign planning, candidates can look forward to a rewarding role that significantly contributes to the company’s success and customer engagement. By joining Zappier, you would be entering an innovative and dynamic company that promotes flexibility and creativity in its approach to marketing.

This job offer was originally published on weworkremotely.com