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The Digital Marketing Analyst holds a significant role within ARC'TERYX, operating out of North Vancouver, B.C., aimed at driving the company's ecommerce and digital marketing strategy. This role reports to the Senior Manager of Data and Analytics and is central to the company's growth forecasting process. Candidates interested in this position should be eligible to work in Canada and open to a hybrid remote work model.
The primary duties of the Digital Marketing Analyst include analyzing historical marketing channel data using statistical methods such as regression and time series analysis. The analyst is expected to predict future trends and outcomes, manage and interpret data from a variety of digital marketing channels, and use these insights to improve campaign effectiveness. Ad hoc analysis for various departments and digital analytics data training are also among the crucial responsibilities.
The Digital Commerce team, which the Digital Marketing Analyst will join, is responsible for spearheading ecommerce and managing consumer digital interactions. Collaboration with teams like Retail, Brand, and Marketing Operations is a key part of the analyst’s role.
As a Digital Marketing Analyst, the day-to-day activities range from data collection and analysis of digital marketing channels to forecasting future online traffic and sales trends. The role involves creating reports, supporting cross-functional team analyses, ensuring data accuracy, and adhering to data privacy regulations.
In the future, the analyst may work on developing predictive models, supporting marketing attribution for mobile app performance, and providing insights for optimizing marketing strategies.
The ideal candidate will have at least 3 years of experience in a similar role, preferably with exposure to the retail or ecommerce sector. Experience with digital analytics tools, data visualization software, SQL, and programming languages like R or Python for data analysis is desired. A data-driven mindset and effective communication skills are essential. Additionally, candidates should be committed to continuous learning and development, adaptable, and passionate about their work and the outdoors.
ARC'TERYX offers a competitive salary range of $69,000 - $86,000 CAD per year, excluding a comprehensive bonus and benefits program. The company espouses a culture of inclusivity, respecting each employee's uniqueness and fostering a workspace of equality and fair treatment, aligned with the company’s core values of disruptive evolution, commitment, living your most purposeful life, and leaving the world better.
The role of the Digital Marketing Analyst is a chance to significantly impact the commercial success of ARC'TERYX, offering insights and recommendations that will shape the company's digital marketing efforts. Prospective employees are invited to bring their expertise and enthusiasm to a team that values disruptive evolution, commitment, connectedness with nature, and leaving a positive mark on the world.
This job offer was originally published on RemoteOK
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