Lead, Website Strategy

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Lead Vimeo's website strategy as part of the Growth Marketing team. Drive user engagement and conversion through site optimization and vision.

Vimeo Lead, Website Strategy Role Overview

Vimeo is seeking a Lead for Website Strategy who possesses a unique combination of technical skills, creative vision, and strategic thinking. The role involves creating a cohesive site experience that supports Vimeo's growth goals. The right candidate will be an integral part of a collaborative effort among the product, marketing, design, and engineering teams to make Vimeo.com an attractive, delightful, and retention-boosting platform for various user segments.

Key Responsibilities

The Lead will be responsible for developing a strategic vision for the website that aligns with company growth and user experience targets. This includes prioritizing website initiatives, leading cross-functional teams, and optimizing the site to enhance user journeys. They will manage website changes from start to finish, engage with design and engineering for execution, and employ robust testing frameworks to drive continuous improvement.

Analytics and Collaboration

Using advanced analytics tools, the Lead will track website performance and convert data into insights for action plans. Regular reporting to stakeholders is expected, as is close collaboration with product and marketing teams to ensure the site strategy complements broader campaign objectives and maximizes conversion rates.

Required Skills and Knowledge

Applicants should have at least seven years of experience in web marketing or growth product management, preferably with a background in SaaS. Expertise in UX/CRO, a history of improving websites, and proficiency with analytics and testing tools are essential. Candidates must be able to work with technical teams, understand user-centered design, manage multiple projects, and solve complex problems effectively.

Compensation and Benefits

The targeted base salary range for this position is $142,000 to $216,500, varying by experience and location, with additional rewards like bonuses, RSUs, and comprehensive benefits.

About Vimeo

Vimeo (NASDAQ:VMEO) is a leading video experience platform that supports a diverse global community of nearly 300 million users. Headquartered in New York City, Vimeo is committed to diversity, equity, and inclusion and is an equal opportunity employer.

This job offer was originally published on Himalayas


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New York City



March 22, 2024


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