Senior Marketing Specialist – MarTech

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Overview of the Role

The Sr. Marketing Specialist – MarTech at Kraken plays a crucial role in managing the technology stack towards effective governance and continuous transformation. This position falls under the Marketing Technology and CRM Operations team and it involves synergizing with various internal departments such as lifecycle marketing, product marketing, and engineering. The primary aim is to evolve data infrastructure and technology attributes to support diverse marketing strategies across several channels.

Team's Objectives

This team plays an integral part in Kraken’s growth and client engagement strategy by administering tools for cross-channel communications. The objective is to ensure that clients maximize their use of Kraken's exchange ecosystem through top-tier technology and marketing performances. By implementing hyper-personalized, real-time, and relevant messaging practices, the team seeks to enhance both internal and external client services.

Opportunities and Responsibilities

The role comes with multiple responsibilities that offer a chance to work on strategic projects. Key tasks include managing operational needs of MarTech tools, converting marketing and business use cases into technical requirements, providing guidance to internal stakeholders, and developing procedural documentation. The professional will ensure best practices for tool governance and activation, troubleshoot issues, and manage vendor coordination. Furthermore, they will address measurement needs and engage in vendor evaluation and implementation while performing any additional duties as required.

Skills and Experience Required

Applicants should have 2-5 years of experience managing email service providers like Braze, Klaviyo, or Iterable. In-depth knowledge of Google Analytics and Tag Manager is essential, as is a basic understanding of SQL, HTML, and CSS. Familiarity with web and mobile app environments, SDK, and product lifecycle will be advantageous. Candidates should possess strong organizational and project management skills, alongside a solid conviction and understanding of crypto products.

Inclusive Hiring Practices

Kraken is accepting ongoing applications for this role, without setting a fixed deadline. Applicants are encouraged to redact personal details such as age or educational dates from their resumes. The organization evaluates qualified candidates with criminal histories in adherence to the San Francisco Fair Chance Ordinance. Kraken values diversity in its workforce and hires only based on merit, considering skills, abilities, and knowledge.

Compensation and Encouragement

The position offers a competitive salary range between $101K and $153K, along with equity and bonuses. Kraken urges candidates who are enthusiastic about crypto or exhibit strong abilities in related areas to apply, even if not all formal prerequisites are met.

This job offer was originally published on Jobicy