Growth Marketing Manager, SEO

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Introduction to Thumbtack

Thumbtack is revolutionizing the way homeowners manage their largest investment and most important asset, their homes. Recognizing the lack of guidance available to homeowners striving to maintain their properties, Thumbtack emerges as a singular, comprehensive solution. The application facilitates effortless home management by offering clear directives on what needs to be done, when, and by whom. With a significant user base benefiting from the platform, professionals simultaneously earn billions, illustrating Thumbtack's position as a key player in a $600B+ industry.

Company Purpose and Vision

The driving force behind Thumbtack lies in its purpose-driven ethos and its commitment to advancing local economies. The platform not only aids small business growth but also instills peace of mind among homeowners. The company's culture thrives on teamwork and continually advocates for pros and customers, proving its adaptability and resilience in the face of change. Thumbtack nurtures a cooperative work environment that empowers individuals to make an impactful difference, encouraging potential team members to envision and partake in the creation of a new era of home care.

Thumbtack by the Numbers

Thumbtack's nationwide reach extends to every U.S. county, showcasing over 85 million projects and more than 11 million 5-star reviews. The platform has successfully aided pros in generating billions in revenue. With a formidable team of over 1,000 people, Thumbtack's market valuation hit $3.2 billion as of June 2021. These statistics highlight the significant role Thumbtack plays in its domain.

The Marketing Team

Thumbtack's marketing team consists of dynamic digital marketers dedicated to crafting engaging campaigns that cater to a variety of channels. Working hand-in-hand with cross-functional partners such as Brand, Product, Engineering, and Data Science teams, the marketing division is pivotal in driving growth across the Thumbtack marketplace. Their strategic efforts aim to assist customers in solving home care needs by leveraging Thumbtack's platform capabilities.

Role and Responsibilities of a Technical SEO Manager

Thumbtack is in search of a passionate Technical SEO Manager to augment its search visibility and tackle complex SEO hurdles. The role demands enhancing the product's technical capabilities and performance to improve its search presence. A successful candidate will demonstrate proficiency in achieving measurable results through both technical and content-based strategies. The task includes leading a cross-functional team, making data-driven decisions to prioritize and execute initiatives that incrementally boost traffic and revenue.



The responsibilities encompass identifying top opportunities for organic search traffic growth, conducting technical audits, collaborating with engineering, product, and design teams, and drafting detailed technical SEO requirements. Strong project management skills are essential for navigating and executing projects efficiently. The role further involves analyzing extensive data sources to derive actionable insights for improving SEO campaigns and managing content within the CMS for optimal SEO practices.

Qualifications and Requirements

The ideal candidate should bring over five years of practical SEO experience with a significant focus on technical aspects. A proven track record in boosting rankings, traffic, and revenue through strategic SEO management is crucial. Familiarity with tools such as Google Search Console and others further aids the decision-making process. Proficiency in HTML and web standards is vital, along with exceptional communication skills and the ability to work collaboratively across teams.

Additional Benefits and Diversity Commitment

Thumbtack offers a virtual-first working model, encompassing in-person events to foster team collaboration. The company provides comprehensive benefits including a wide array of holidays, Wi-Fi reimbursements, and cell phone reimbursements within North America. Furthermore, an Employee Assistance Program is available to support mental health and wellbeing. Thumbtack proudly champions diversity and remains an equal opportunity employer, ensuring a discrimination-free workplace environment accessible to all qualified applicants.



This job offer was originally published on Jobicy

Thumbtack

Virtual/Remote within North America

SEO

Full-time

November 29, 2024

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