Content Lead

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Exciting Opportunity at Cognits: Content Lead Position

Cognits, a renowned player in the tech industry, is on the hunt for an innovative and proficient Content Lead. This role not only promises a challenging and intellectually rewarding work environment but also provides a chance to significantly contribute to the company's expansion and success. As a Content Lead, you'll be at the forefront of content strategy development and execution, delivering top-notch content, and guiding a creative team of content professionals.

Roles and Responsibilities of a Content Lead

The successful candidate will helm our client's website content strategy and execution, demanding a strong editorial background and expertise in customer-centric website redesigns. Key responsibilities include:

• Designing and implementing a comprehensive digital content strategy.
• Performing competitor analysis and content audits to refine content approaches.
• Creating strategic content frameworks and calendars across diverse formats.
• Leading content workflows and collaborating with teams to produce consistent and integrated website content.
• Leveraging SEO to enhance content visibility and traffic.
• Utilizing analytics to monitor and improve content impact.
• Staying informed about content marketing trends and introducing innovative content solutions.

Required Skill Set

Candidates should possess strong leadership qualities and proficiency in:

• Project management and organization.
• Writing, editing, and content structuring.
• SEO, keyword research, and competitor analysis.
• Utilizing CMS like WordPress and Contentful.
• Employing web analytics tools like Google Analytics.
• Integrating marketing tools for SEO and content promotion.

What You Bring to the Table

With at least 6 years of experience as a digital content lead and a Bachelor's degree in a relevant field, you should demonstrate a solid portfolio of content leadership. This includes:

• Expertise in both B2B and B2C content marketing.
• SEO and content strategy certifications.
• Knowledge of web accessibility standards and inclusive writing.
• Fluency in English for effective communication with global teams and clients.

Cognits presents an outstanding stage for your skills where you can inspire, innovate, and drive meaningful content that resonates with audiences and bolsters the brand's digital presence.

This job offer was originally published on Remotive