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Livaclean, a rapidly expanding US-based eCommerce company, is searching for an Amazon Brand Manager to enhance its online presence in the skincare and healthcare sectors. Founded on a positive and growth-oriented culture, Livaclean aims to nurture its customers' needs and deliver high-quality products. This role is suited for individuals based in the Philippines, offering a fully remote work environment and encouraging flexibility after an initial adjustment period.
The primary responsibility of the Amazon Brand Manager is to implement data-driven strategies supporting the company's two Amazon Account Managers focused on regions including the USA, Canada, and Europe. A significant emphasis will be placed on Conversion Rate Optimization (CVR) for over 75+ SKUs. The position requires skillful coordination and oversight to enhance the company's brand performance on Amazon.
Listing Optimization & CVR Split Testing The brand manager is tasked with overseeing annual CVR optimization tests for all product listings. This involves coordinating A/B testing for key elements such as images, titles, and enhanced brand content (EBC). The results need to be analyzed and documented in ClickUp, with scheduled reviews of the Amazon Storefront every two months to ensure optimal design and content.
Creative Coordination The position requires drafting briefs for graphic designers to enhance visual content. Analyzing customer reviews and competitive offerings will be crucial in refining visual messaging. Utilizing polling tools like Intellivly to verify design decisions is also part of this role's scope.
Copywriting & Content Optimization Writing engaging product copy that resonates with the brand voice is vital. This includes optimizing backend keywords and product descriptions based on research carried out through tools like DataDive. The manager will also need to adapt content based on Voice of Customer (VoC) reports to improve listings continuously.
Coupon, Pricing & Offer Testing Managing various coupon types and analyzing their success rates will be important for optimizing sales strategies. Recommendations for competitive pricing and potential product bundling based on sales data patterns will also fall under this role.
Research & Reporting Conducting Search Query Performance (SQP) analysis regularly is a requirement, comparing the brand's performance with its top competitors. Creating detailed testing reports and performance analyses to inform future strategies will be key in driving continued growth.
Team Coordination & Project Management The manager will collaborate closely with other team members—account managers, graphic designers, and marketing personnel. Tasks and projects will be tracked using tools like ClickUp and follow-ups will help ensure deliverables are completed on time. Furthermore, maintaining Standard Operating Procedures (SOPs) for internal processes will be essential for operational efficiency.
Candidates must possess a minimum of 2 years of experience in a similar Amazon Brand/Account Manager position with proven success in CVR optimization and A/B testing. Strong skills in copywriting, project management, and proficiency with tools such as ClickUp, Google Workspace, and Slack are necessary. Effective written and verbal communication in English is crucial, along with being organized and detail-oriented to ensure project effectiveness.
The Amazon Brand Manager will be compensated on a bi-monthly salary model, with a performance-based end-of-year bonus that can be as much as one month's salary. The role provides a starkly non-micromanaged work environment that encourages autonomy among employees. After the first 30 days, the position will offer flexible work hours allowing team members to find productivity in their preferred schedules.
This position represents an exciting opportunity to make a significant impact on Livaclean's marketing strategies and brand growth. Those looking for an engaging and autonomous work environment where they can leverage their skills in data analysis, project management, and creative execution will find this position rewarding. If you are ready to help turn data into action, driving optimization to inspire and convert customers, Livaclean welcomes your application.
This job offer was originally published on himalayas.app
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