Area Sales Manager - Security products

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Introduction

The position of Area Sales Manager is currently available at BMS Performance, located in London, UK. This role is categorized under sales and is a full-time opportunity aimed at professionals in the security products sector. The salary range for this position is quite attractive, falling between £45,000 and £55,000, accompanied by the potential for an additional £15,000 or more in uncapped earnings through on-target earnings (OTE), making it a compelling offer for sales professionals looking for growth and advancement in their careers.

Company Overview

BMS Performance is a well-established UK manufacturer renowned for its high-quality security and access control solutions. These products include gates, barriers, turnstiles, and bollards, and are utilized widely across various sectors, such as commercial real estate, transport, infrastructure, and the public sector. With a robust track record spanning over 20 years, the company has carved out a significant market presence and enjoys a loyal customer base, contributing to a favorable environment for new hires.

Job Description

The position of Area Sales Manager has been newly created as part of BMS Performance’s strategy to expand its reach in the southern region of the UK. This position offers a unique opportunity for sales professionals who take pride in their ability to generate new business and sustain long-term relationships with clients. The role combines aspects of both business development and account management, providing the opportunity to see through the entire sales cycle – from initial engagement to contract award.

Key Responsibilities

The selected candidate will be responsible for:

  • Growing new business across the South of the UK through both inbound leads and proactive prospecting.
  • Managing opportunities throughout the full sales lifecycle.
  • Selling BMS Performance’s UK-manufactured physical security products to various stakeholders including FM teams, security leads, estates managers, and procurement officers.
  • Balancing incoming inquiries with proactive outreach to generate new leads.
  • Maintaining accurate records of sales activities and forecasting pipeline activity.

This role necessitates a blend of technical expertise and sales acumen, with a strong emphasis on relationship-building skills and a proactive approach to business development. The successful candidate will have the flexibility to manage their schedule remotely.

Candidate Profile

To excel in this position, prospective candidates should possess:

  • Experience in B2B technical or solutions-based sales, specifically within sectors related to physical security, access control, or engineering.
  • A proven track record of building a sales pipeline, particularly in new or underdeveloped territories.
  • Confidence in managing deals independently, from initial contact through to closing.
  • A structured and persistent approach to achieving sales goals, coupled with commercial awareness.
  • Comfort in working autonomously and covering a large geographical territory.
  • A full UK driving licence to facilitate travel throughout the southern region.

Compensation and Benefits

The total compensation package for this role is quite comprehensive. It includes:

  • A base salary between £45,000 and £55,000.
  • An additional £15,000+ in uncapped on-target earnings (OTE), which is paid monthly.
  • A company car or a £500 per month allowance for transportation.
  • Other benefits include a generous pension scheme, mobile phone provision, expenses, and a competitive holiday allowance.
  • Full training on company products and sales strategies is also provided, ensuring that the new hire is well-equipped to succeed.

Conclusion

In summary, the Area Sales Manager role at BMS Performance in London presents a promising opportunity for seasoned sales professionals with a proactive stance and a background in technical sales. The combination of a solid salary, uncapped commission potential, and comprehensive benefits makes this position a fantastic prospect for anyone seeking to advance their career in the sales sector. The support offered, along with the company's established reputation, positions this role as an excellent launchpad for sustained career success.



This job offer was originally published on jooble.com

BMS Performance

London, UK

Sales

Full-time

February 19, 2026

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