Area Sales Manager - Security products

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Job Overview

The position of Area Sales Manager for security products is open at BMS Performance, located in London, UK. This is a newly created role aimed at increasing market penetration and building sustainable revenue in the southern region of the UK. The opportunity comes with a base salary ranging from £45,000 to £55,000, with the potential to earn an additional £15,000 or more in on-target earnings (OTE).

Company Background

BMS Performance supports a well-established UK manufacturer that operates within the physical security and access control sectors. This company has been in operation for more than 20 years and boasts a significant market presence, along with an impressive variety of solutions including gates, barriers, turnstiles, and bollards. They maintain strong relationships with repeat customers and have a management team that is heavily investing in future growth, which has created the demand for this role.

Role Responsibilities

The Area Sales Manager will be responsible for:

  • Developing and growing new business across the southern region of the UK.
  • Managing opportunities through the full sales lifecycle from initial engagement to contract award.
  • Selling UK-manufactured physical security solutions and engaging with technical, operational, and commercial stakeholders.
  • Balancing inbound leads with proactive prospecting of new opportunities.
  • Maintaining an accurate sales pipeline and sales activity forecasts.

Candidate Profile

Potential candidates for the Area Sales Manager position should possess several essential skills and experiences, including:

  • Previous experience in B2B technical or solutions-based sales, specifically related to physical security or engineering.
  • Ability to build a sales pipeline in new or previously underdeveloped regions.
  • Confidence in managing deals from first contact through to the close.
  • A structured and persistent approach to sales, with a strong commercial awareness.
  • Comfort with working autonomously in a large territory.
  • A valid UK driving licence is required.

Work Environment

This position allows for remote work, giving the Area Sales Manager the autonomy to manage their own diary and schedule. The landscape includes engaging with a variety of stakeholders such as facilities managers, security leads, estates managers, engineers, and procurement teams. The role combines both outbound business development with managing inbound opportunities, indicating a dynamic work environment that encourages proactive sales efforts.

Compensation and Benefits

The attractive compensation package includes:

  • A base salary between £45,000 and £55,000.
  • An OTE amounting to £15,000 or more, paid monthly.
  • A company car or a £500 monthly allowance.
  • Additional benefits such as pension contributions, a mobile phone, expense reimbursements, and an attractive holiday allowance.
  • Full product training and sales onboarding will be provided, ensuring the selected candidate is well-prepared to succeed in their role.

Why Apply for This Position?

This role is ideal for a pro-active sales professional looking to grow their career in a respected industry. With the backing of a well-established company and the opportunity to take ownership of a significant territory, this position allows for personal and professional growth. The generous salary package and additional benefits support a healthy work-life balance, making this an attractive position for anyone looking to join the field of security solutions sales.

Conclusion

In summary, the Area Sales Manager role at BMS Performance represents a unique and exciting opportunity for candidates with the right experience and ambition. With a strong support system from a leading manufacturer in the security industry, combined with significant earning potential and benefits, this position is well-suited for individuals dedicated to advancing their careers in sales.



This job offer was originally published on jooble.com

BMS Performance

London

Sales

Full-time

February 19, 2026

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