Associate Manager, Consumer Integrated Marketing – New Verticals Habituation

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Overview of the Position

The position of Associate Manager, Consumer Integrated Marketing – New Verticals Habituation at DoorDash offers a unique opportunity for experienced marketers to engage consumers in innovative ways. The role primarily involves the development of strategies aimed at strengthening customer relationships and retention across DoorDash's diverse service offerings, which include groceries, alcohol, retail, and convenience items.

Job Responsibilities

This role requires the successful candidate to lead strategies that enhance customer engagement and drive retention within DoorDash’s New Verticals. Key responsibilities include:

• Defining the Habituation Vision: Collaborate with the Senior Manager to determine the strategies, goals, and roadmaps that drive repeat engagement within New Verticals.

• Integrated Go-to-Market Planning: Construct and facilitate full-funnel marketing campaigns leveraging paid, owned, earned, and in-app channels.

• Acting as the Voice of the Customer: Understand consumer motivations and barriers, translating these insights into actionable marketing strategies.

• Cross-Functional Partnership: Engage with various marketing teams (e.g., Brand, Creative, Retention) to ensure cohesive and integrated initiatives that align with DoorDash's objectives.

• Stay Ahead of Trends: Monitor crucial metrics, cultural trends, and competitive insights to adapt marketing strategies effectively.

Required Skills & Qualifications

To be successful in this role, candidates must possess a blend of technical and soft skills:

• A minimum of 5+ years of marketing experience in a corporate or startup environment, particularly within B2C environments focused on retention and product marketing.

• Proficient understanding of the marketing mix, which includes expertise in brand development, retention strategies, paid advertising, and lifecycle marketing.

• Proven track record of driving customer engagement and retention, particularly through lifecycle, growth, or value-based marketing initiatives.

• A strong strategic mindset with excellent analytical skills, capable of translating analytical insights into practical marketing actions and measurable results.

• Experience in shaping affordability or value narratives, which may involve creating promotional strategies that emphasize customer value.

  

• Exceptional cross-functional influence to facilitate alignment among diverse teams, even without direct authority.

• A creative problem-solving mentality, demonstrating adaptability in dynamic environments.

• A proactive attitude, showcasing self-drive and adaptability in prioritizing impactful tasks.

• Bonus attributes include experience in paid marketing initiatives, SEO/SEM, or lifecycle optimization, which would enrich the candidate’s profile relative to the position.

Educational Requirements

A Bachelor's degree is a core requirement for this position, ensuring candidates possess a foundational knowledge base suitable for the marketing field.

Job Location & Work Environment

While the specific location is not detailed, DoorDash is known for its modern remote work culture. Therefore, it is expected that this opportunity may be primarily remote.

Salary and Compensation

The compensation for the role ranges from $108,800 to $160,000 USD, contingent upon various factors such as skills, experience, and market conditions. Additionally, there are opportunities for equity grants and a comprehensive benefits package designed to ensure employee well-being. Benefits include:

• 401(k) plan with employer matching.
• 16 weeks of paid parental leave.
• Wellness and commuter benefits.
• Paid time off and sick leave compliant with applicable laws.
• Medical, dental, and vision insurance.
• Paid holidays and mental health resources.

Company Culture and Values

DoorDash emphasizes its commitment to empowering local economies through innovative solutions. The work culture is dynamic and supportive, aimed at enhancing employee satisfaction. The organization values diversity and inclusion, striving to build a team that reflects diverse backgrounds and perspectives, recognizing their role in fostering true innovation.

Application Timeline

The company aims to fill this position by July 26, 2026, providing ample time for candidates to prepare and apply.

This role is not just a position but a significant part of DoorDash’s mission to innovate delivery services beyond traditional offerings. Those interested in joining this fast-paced environment will find an excellent opportunity to influence and impact consumer habits across various sectors.

This job offer was originally published on jobicy.com