Baymard Institute: Product Marketing Manager

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Overview

Baymard Institute is seeking a Product Marketing Manager to join their fully distributed team of about 50 members located across America and Europe. The company specializes in conducting large-scale UX research and providing valuable insights through their custom B2B SaaS platform. They cater to over 17,500 brands, agencies, researchers, and UX designers around the world, including 71% of Fortune 500 e-commerce companies.

Role and Responsibilities

As the Product Marketing Manager, your primary responsibility will be to lead go-to-market strategies for new research features and upcoming product launches. You will be tasked with ensuring that the positioning and messaging align with the target audience. Key responsibilities include:

Crafting compelling product narratives that effectively communicate the value of Baymard's research.
Developing targeted promotional strategies to drive awareness, adoption, and ongoing engagement with the platform.
Collaborating with teams across Sales, Product, and Research to shape relevant sales enablement resources and contribute to educational content.
Guiding product improvements based on user feedback.

To effectively fulfill your responsibilities, you will leverage analytics and user insights while emphasizing creative storytelling and value-driven marketing. You will refine buyer personas and position Baymard's offerings against competitors to ensure that customers appreciate how research translates into real-world performance benefits.

Ideal Candidate Profile

The ideal candidate excels at translating complex insights into accessible and engaging narratives. Traits that will make you successful in this position include:

Strong collaborative skills to work effectively across different functions such as Sales, Product, and Research.
A strong focus on user-centricity, demonstrating the ability to balance data-driven decisions with creative approaches.
An experimentation mindset, viewing campaigns as opportunities to learn and improve continuously. This involves adapting strategies based on qualitative feedback and performance metrics.

Required Skills and Qualifications

To apply for this position, you should possess the following qualifications:

A minimum of 4 years of experience in product marketing, preferably within the freemium B2B SaaS landscape.
Exceptional communication skills with a proven record of creating compelling customer-facing messaging.
Ability to transform both qualitative and quantitative findings into actionable marketing strategies that drive adoption.
Experience collaborating successfully with Sales, Product, and Customer Success teams.
Familiarity with common marketing tools like Google Analytics and HubSpot for performance tracking.

Nice-To-Haves

While not mandatory, the following skills would be beneficial:

Experience in marketing to e-commerce or UX research audiences.
A background in product-led growth, lifecycle marketing, or in-app guidance.
Prior experience with refining buyer personas or Ideal Customer Profile (ICP) definitions for niche B2B segments.

Job Details

This is a remote position and falls under the full-time contract type. The location is flexible, meaning you can work from anywhere in the world, although candidates on the US West Coast will need to be available from 6 AM Pacific Time for synchronization with the European team.

Salary and Benefits

The salary is to be determined based on individual qualifications, but additional information about the complete compensation package isn't specified. Limited travel is expected, totaling 0-2 weeks per year. Candidates should be fully proficient in written and spoken English.

Application Process

To apply, candidates should prepare the following:

A cover letter (1-2 pages; PDF) that articulates how you fit the role and qualifications.
A resume (PDF) or a link to your LinkedIn profile.

Submit these documents to job+productmarketing@baymard.com by March 10, 2025. All applications will be handled confidentially.

Conclusion

This role at Baymard Institute offers an exciting opportunity for those with a blend of creative and analytical skills in a dynamic and innovative environment. The ability to influence product direction while leveraging UX research insights makes this position particularly attractive for seasoned marketing professionals looking to impact the e-commerce industry positively.

This job offer was originally published on weworkremotely.com