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The Content Marketing Manager position at Bentley Systems offers an exciting opportunity for professionals with a strong background in content marketing. This role is integral to the Product & Industry Marketing Group as it seeks to promote the company’s innovative solutions and services while driving product and business growth.
The selected candidate will be responsible for crafting the narrative around Bentley’s offerings to differentiate them from competitors. This role is pivotal for candidates who enjoy building marketing campaigns and are adept at engaging content creation. Individuals with experience in B2B marketing and digital strategies will find this position particularly appealing.
The daily tasks of the Content Marketing Manager encompass a variety of activities aimed at enhancing Bentley's market presence.
Collaboration: You will work closely with the Sr Director of Product & Industry Marketing to create compelling customer stories and thought leadership content.
Presentation Development: Prepare persuasive presentations that highlight the company's vision and technology. This entails partnering with executives to craft materials that can effectively drive business growth.
Market Monitoring: Stay informed about technology trends and industry developments. This involves identifying opportunities for new stories or leadership content.
Value Proposition Articulation: Clearly communicate the benefits of Bentley’s software solutions to distinct target markets.
GTM Tactics Development: Aid in building effective go-to-market tactics, including website content, promotional videos, e-books, and blogs.
Sales Copy Creation: Develop marketing materials including presentations, product demos, and sales collateral tailored for different stages of the sales cycle.
Target Audience Definition: Identify and prioritize the various target audiences vital to marketing strategies.
Team Collaboration: Partner with product management to ensure that the latest product offerings and strategies are accurately represented in marketing materials.
Sales Campaign Partnership: Work with the sales team on campaigns that drive lead generation and boost business in key regions.
To succeed in this role, candidates are expected to possess a unique blend of skills and qualifications:
A Bachelor's degree in Business, Marketing, Communication, or equivalent practical experience.
A minimum of 8 years of experience in software marketing, showcasing a robust professional background.
Strong writing and communication skills, essential for crafting impactful marketing content.
Competency in preparing persuasive presentations.
Prior experience in B2B marketing environments is crucial.
Superb project management skills, including the ability to handle multiple priorities effectively.
Familiarity with creating a diverse array of marketing materials such as brochures, e-books, and online content is advantageous.
A proven track record of taking tech products to market and generating adoption is preferred.
The ability to thrive in a dynamic and collaborative work environment, demonstrating attention to detail.
Familiarity with CRM systems like HubSpot or Marketo is beneficial but not mandatory.
This is a full-time remote role, with a commitment of approximately 40 hours per week. The position is home-based and allows for flexible sitting or standing at will while working on the computer. Communication will primarily take place through Microsoft Teams for collaboration and meetings. Notably, no travel is required for this position.
Bentley Systems extends a compelling employment package which includes:
A dynamic team culture and a supportive work environment.
Career development opportunities within a leading software company focused on architecture, engineering, and construction solutions.
Competitive salary along with health benefits and other perks.
The chance to be part of a diverse international team, enriching the work experience.
Recognition programs for colleague achievements, fostering a positive company culture.
Bentley Systems is dedicated to providing innovative solutions within the engineering and construction industry. The company actively promotes equal employment opportunities and is dedicated to considering all qualified applicants, regardless of their backgrounds. They value diversity and inclusion and are committed to accommodating applicants’ needs throughout the hiring process. The company promotes a culture of respect and support, aiming to create a well-rounded work environment for all employees.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
